Beauty Salon Ash Provides Hair and Makeup Services for 23 Finalists at "2026 Miss SAKE Japan Finalist Announcement Event"

Ash Co., Ltd. (Yokohama City, Naka Ward / President Yujiro Osawa), a group company of Arte Genesis Inc. (Yokohama City, Naka Ward / President Hideyoshi Yoshimura), which operates approximately 370 beauty salons, was responsible for the hair and makeup of 23 finalists at the "2026 Miss SAKE Japan Finalist Announcement Event" held at the Foreign Correspondents' Club of Japan (Chiyoda Ward) on Saturday, March 7, 2026. While Ash has previously been involved in backstage support at the Saitama competition, this marks their first participation in a stage related to the national competition.

■About Miss SAKE

Miss SAKE is a project launched in 2014 to select ambassadors who will promote the appeal of sake and Japanese culture both domestically and internationally. It goes beyond a mere contest, aiming to select individuals who possess an understanding of sake's history and culture, aesthetic sense, intelligence, and international communication skills. The selected representatives will participate in events and cultural initiatives not only within Japan but also overseas, playing a crucial role in widely conveying the charm of sake culture.

Through regional competitions, representatives are selected to advance to the national "Miss SAKE Japan Grand Finale." This year's Grand Finale is scheduled to be held on Saturday, June 13, 2026.

■Background of Ash's Involvement

As part of its initiative to expand the scope of activities for hairdressers, the Arte Group actively promotes participation in external stages beyond salon work. They have created opportunities for experience in diverse settings such as beauty pageants, fashion shows, and live events, aiming to enhance the technical skills and expressive abilities of each hairdresser.

Ash has previously handled hair, makeup, and dressing for the Miss SAKE Saitama competition. This marks their first involvement in the finalist announcement event for the national competition. As their activities expand, this provided an opportunity to demonstrate their adaptability and polish on a stage demanding a higher level of skill.

For this event, Ash was responsible for hair and makeup that enhanced each contestant's individuality and elegance, supporting the creation of an impression befitting a public occasion by blending Japanese elements with contemporary aesthetics. Ash will continue to foster the growth of hairdressers through experiences on external stages and broaden the scope of value creation through beauty techniques.

■Backstage Scenes

FAQ

What is Miss SAKE?

Miss SAKE is a project launched in 2014 to select ambassadors who promote the appeal of sake and Japanese culture both domestically and internationally. It aims to select individuals with an understanding of sake's history and culture, aesthetic sense, intelligence, and international communication skills.

What was Ash's role in the "2026 Miss SAKE Japan Finalist Announcement Event"?

Ash Co., Ltd. was responsible for providing hair and makeup services for the 23 finalists at the event.

Is this Ash's first involvement with the Miss SAKE national competition?

Yes, while Ash has previously supported the Miss SAKE Saitama competition, this was their first participation in a stage related to the national competition.

When and where was the "2026 Miss SAKE Japan Finalist Announcement Event" held?

The event was held on Saturday, March 7, 2026, at the Foreign Correspondents' Club of Japan in Chiyoda Ward, Tokyo.

What is the purpose of the Miss SAKE project?

The purpose is to select individuals who can serve as ambassadors to promote Japanese sake and culture globally, possessing not only beauty but also knowledge, intelligence, and communication skills.

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