[LAGOM] Refreshing with a bitter splash of lime! LAGOM's cleansing items for clean skin are now available in a limited edition with a sophisticated fresh lime soda-like scent.

From the Korean skincare brand LAGOM, the brand's No. 1 morning cleanser "Gel to Water Cleanser," which quickly washes with a water-like gel, and the night cleanser "Micro Foam Cleanser," which removes makeup with a rich, whipped cream-like foam, will be available in a refreshing lime and herb scent version for a limited time starting May 11, 2026 (Monday).

Gel to Water Cleanser (FL) (Morning Cleanser) 220mL ¥2,310 (tax included)

Achieve moisturized skin with clear comfort.

Enjoy a fresh morning cleansing time with the invigorating scent of bursting lime.

This gel-type morning cleanser effectively lifts and removes sebum and dirt that have accumulated on the skin overnight. When applied to the skin with the refreshing scent of freshly squeezed lime and fresh herbs, it quickly transforms into water with a light texture, leaving the skin feeling clean and fresh. Formulated with "AQUALICIA®"*, an ingredient focused on the skin's moisture retention capabilities, it leaves the skin refined and moisturized after cleansing. It can also be used as a light makeup remover at night.

POINT 1. Time-saving! Simple steps

Simply apply to dry skin and rinse off. This quick, no-foam, time-saving cleanser is like washing your face with water. If you apply skincare or makeup without cleansing your skin in the morning, it can lead to skin problems. LAGOM's Gel to Water Cleanser effectively removes sebum and dirt that cannot be removed by water alone, while leaving the skin moisturized after washing. It can be used by people with a wide range of skin types, including dry, oily, and sensitive skin.

POINT 2. Pliable gel transforms into a moisturizing water type

If it were water from the start, it would be difficult to spread on the skin and would drip. If it remained a gel, it would stay on the skin for a long time and take time to rinse off. LAGOM's Gel to Water Cleanser overcomes these shortcomings. There's a reason for the gel-to-water transformation.

POINT 3. Gently cleanses sensitive skin, leaving it fresh

By adopting a water-based formula + naturally derived surfactants, it gently cleanses even sensitive skin. Furthermore, "AQUALICIA®"*, an ingredient focused on the skin's moisture retention capabilities, leads to healthy skin and stops the vicious cycle of drying out the skin with cleansing.

Key Ingredients

◯AQUALICIA®*: Supports the skin's moisture retention capabilities.

◯Sapindus Mukorossi Fruit Extract: Conditions the skin.

◯Saponaria Officinalis Leaf Extract: Conditions the skin.

【How to Use】

Take a cherry-sized amount into your hand, spread it over the entire dry face (excluding eyes and mouth), gently massage to lift dirt, then rinse thoroughly with lukewarm water.

【All Ingredients】

Water, DPG, PEG-6 Caprylic/Capric Glycerides, Glycerin, Polyglyceryl-4 Caprate, 1,2-Hexanediol, Portulaca Oleracea Extract, Saponaria Officinalis Leaf Extract, Hydrolyzed Vegetable Protein, Maltodextrin, Sapindus Mukorossi Fruit Extract, Urea, Carbomer, PEG-60 Hydrogenated Castor Oil, Tromethamine, Chlorphenesin, BG, Disodium EDTA, Citrus Aurantifolia (Lime) Fruit Extract, Fragrance

*Hydrolyzed Vegetable Protein, Maltodextrin / Both are moisturizing ingredients

Micro Foam Cleanser (FL) (Cleanser/Makeup Remover) 150mL ¥2,200 (tax included)

Cleanse by enveloping with microbubbles.

A cleansing foam with the invigorating scent of bursting lime.

This luxurious cleansing product washes with a rich, fine foam like whipped cream. It thoroughly removes not only makeup but also pore impurities and waste products. Formulated with "AQUALICIA®"*, an ingredient focused on the skin's moisture retention capabilities, it leaves the skin moisturized after washing. Double cleansing is not required. It has a refreshing and sophisticated scent of freshly squeezed lime and fresh herbs.

POINT 1. Microbubbles that don't miss pore impurities

Fluffy microbubbles, combining the smoothness of whipped cream and the cleansing power of clay powder, thoroughly remove even fine impurities like pore dirt.

POINT 2. Gently protects sensitive skin while thoroughly removing dirt

By adopting naturally derived cleansing agents, we focused on achieving both high cleansing power and gentleness on the skin. The skin remains moisturized after washing, maintaining its protective barrier.

POINT 3. Healthier skin with every wash

"AQUALICIA®"*, an ingredient focused on the skin's moisture retention capabilities, leads to healthy skin and stops the vicious cycle of drying out the skin with cleansing.

Key Ingredients

◯AQUALICIA®*: Supports the skin's moisture retention capabilities.

◯Sapindus Mukorossi Fruit Extract: Conditions the skin.

◯Saponaria Officinalis Leaf Extract: Conditions the skin.

【How to Use】

Wet your hands and face, take a cherry-sized amount, lather thoroughly until a rich foam is formed, then gently massage onto the skin. Pay extra attention to the T-zone and around the nostrils. Afterward, rinse thoroughly with lukewarm water and proceed with your usual skincare routine, such as toner. Double cleansing is not required. For point makeup, we recommend using a dedicated remover.

【All Ingredients】

Water, Stearic Acid, Glycerin, Lauric Acid, PEG-32, Potassium Hydroxide, Glyceryl Stearate, Myristic Acid, Cocamidopropyl Betaine, BG, Potassium Cocoyl Glycinate, Saponaria Officinalis Leaf Extract, Hydrolyzed Vegetable Protein, Maltodextrin, PEG-100 Stearate, Sodium Chloride, Hydroxyacetophenone, Hydroxyethyl Urea, Caprylyl Glycol, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Sodium Benzoate, 1,2-Hexanediol, Urea, Sapindus Mukorossi Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Fragrance

*Hydrolyzed Vegetable Protein, Maltodextrin / Both are moisturizing ingredients

【Retailers】

Physical stores: Loft, Plaza, @cosme store, Shop In, Tokyu Hands, etc.
*Some stores may not carry all products.
Online: Qoo10 Official Store, Rakuten Official Store, Amazon

【LAGOM Official SNS】
Facebook：lagom.tokyo
Instagram：@lagom_tokyo
X (Twitter)：@LAGOM_Tokyo

【Company Profile】
Company Name: Ariel Trading Co., Ltd.
Head Office: 3F, 3-35-8 Jingumae, Shibuya-ku, Tokyo 150-0001
Representative Director: Keisuke Hirano
Capital: 25 million yen
https://www.arieltrading.co.jp/