Arealink Supports Management of Tokyu Livable's 'STORAGE SQUARE' Through Partner Program

Key facts

  • Arealink Supports Management of Tokyu Livable's 'STORAGE SQUARE' Through Partner Program
  • Arealink Co., Ltd., Japan's leading self-storage operator, has begun supporting the management and expansion of Tokyu Livable's indoor trunk room brand from April 2026.
  • Source: PR Times
  • Date: April 1, 2026

Direct answer

Arealink Co., Ltd., Japan's leading self-storage operator, has begun supporting the management and expansion of Tokyu Livable's indoor trunk room brand from April 2026.

Citation
Arealink Supports Management of Tokyu Livable's 'STORAGE SQUARE' Through Partner Program (April 1, 2026), PR Times
Source
PR Times
Date
April 1, 2026
Arealink Co., Ltd., Japan's leading self-storage operator, has begun supporting the management and expansion of Tokyu Livable's indoor trunk room brand from April 2026.

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 19:00
  • 🔍 Collected: April 1, 2026 at 10:15
  • 🤖 AI Analyzed: April 16, 2026 at 22:41 (372h 25m after Collected)
Arealink Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takayoshi Suzuki; hereinafter 'Arealink'), which operates 'Hello Storage,' one of Japan's largest rental self-storage services, has commenced support for 'STORAGE SQUARE,' an indoor trunk room brand developed by Tokyu Livable, Inc. (President: Shunichi Kobayashi; Headquarters: Shibuya-ku, Tokyo), through its 'Partner Program' starting April 2026.

Arealink officially launched its 'Partner Program' in April 2024, targeting storage operators nationwide. This service provides comprehensive support, from opening new locations to customer acquisition and contract termination management. It leverages the know-how accumulated through 'Hello Storage,' which boasts the largest number of units in the industry, to resolve common issues in the storage business, such as facility management and occupancy rate improvement.

Through this collaboration, Arealink will support the operational management of existing 'STORAGE SQUARE' properties (19 indoor locations, approximately 1,700 units), primarily in the Tokyo and Kanagawa areas. Additionally, Arealink will assist in activities for opening new locations, supporting the efficient operation and further expansion of Tokyu Livable's trunk room business.

Currently, Arealink supports 30 companies and 227 properties (8,989 units) through this Partner Program. The company aims to further expand this program to grow the market, enhance customer satisfaction, and provide comfortable environments for more customers.

### About the 'Partner Program'
This business partner system enables one-stop setup and service provision for trunk rooms. Arealink handles all tasks related to operation, including marketing, contracting, termination, regular cleaning, and primary response to issues. By leveraging Arealink's management of 'Hello Storage' (the brand with the most listed properties), partners can expect reductions in labor and system development costs and increased sales through improved occupancy rates. Arealink returns 90% of the rental sales to the partner company.

### Overview of 'Hello Storage'
Operating under the 'Hello Storage' brand, Arealink provides rental storage spaces in containers and buildings, with 2,919 properties and 127,541 units (as of February 2026). The storage business has been the core business since its founding, maintaining the largest scale in the industry. Services are provided in various forms, including outdoor and indoor trunk rooms, entire buildings designed specifically for storage, and motorcycle-specific storage.

### Company Profile: Arealink Co., Ltd.
- Name: Arealink Co., Ltd.
- Location: 20th Floor, Akihabara UDX Building North Wing, 4-14-1 Sotokanda, Chiyoda-ku, Tokyo
- Established: April 1995
- Representative: Takayoshi Suzuki
- Capital: 6,111 million yen (as of December 31, 2025)
- Listing: Tokyo Stock Exchange Standard Market
- Number of Employees: 81 (as of December 31, 2025)
- Business Activities: Storage business, Land rights arrangement (ground lease) business, Office business, Asset business

FAQ

What is the primary benefit of Arealink's 'Partner Program'?

It offers high profitability by returning 90% of rental income to owners while handling everything from marketing to maintenance using industry-leading expertise.

What are the advantages for Tokyu Livable?

They can maintain their brand while quickly improving operational efficiency, reducing labor costs, and increasing occupancy through specialized expertise.

What kind of market change does this partnership signify?

It suggests the storage market is entering a mature phase characterized by the 'separation of ownership and operation,' with consolidation toward major platforms.