Salomon Store Minami-Aoyama Grand Opening: Japan's First Hub for Salomon Sportstyle — A New Chapter Connecting Nature and the City

Salomon is a modern mountain sports lifestyle brand based in Annecy, at the foot of the French Alps, developing innovative footwear, apparel, and winter sports equipment.

On April 17, 2026, the brand will open its first signature store in Japan dedicated to the Sportstyle category in Minami-Aoyama, a location where city and nature, and function and design intersect.

The store will feature an advanced lineup, centered on the Sportstyle footwear line that has garnered attention in the fashion scene, including "Salomon ADVANCED," available only at select dealers worldwide, and "INTERSECTION," a collection born from collaborations with high-sensitivity fashion brands.

In this urban location of Minami-Aoyama, the store provides a sophisticated space where customers can experience a "new way of outdoor living in the city," blending the functional beauty and design unique to Salomon.

Design Concept

For Salomon, which fuses urban lifestyle with outdoor culture, this Minami-Aoyama location stands at the forefront of modern fashion, where luxury urbanity intersects with the street culture of Harajuku and Ura-Harajuku. The atmosphere of this alleyway resonates strongly with the brand's duality. The design incorporates this alleyway space directly into the interior, expressing the relationship between the city and the outdoors through the element of the "ground," creating a space where visitors can experience the brand's worldview from the ground up.

Press Preview

A press preview will be held on April 15, 2026, to introduce the world of the new Minami-Aoyama signature store to media representatives.

S /PLUS Member Exclusive Pre-opening

Prior to the grand opening, an exclusive pre-opening for S /PLUS members will be held on April 16, 2026, offering a chance to experience the latest Salomon collection in a special setting.

Date and Time: Thursday, April 16, 13:00 – 20:00

Capacity: 200 people

How to Apply:

① Information regarding the pre-opening lottery will be sent via the official email newsletter and the official online store NEWS.

② Lottery results will be announced one week before the pre-opening.

③ Winners will receive instructions on the visitation process along with their results.

In-Store Hospitality

Starting from the grand opening day, customers who purchase items in-store will receive PAPA...