Local Soul Food Sensation Debuts at Nikumeshi Okamoto! Limited-Time 'Karashi Yakiniku Rice Bowl' Now Available

Tobira Dining Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative: Hiroyasu Fuse), a subsidiary of ArcLand Service Holdings Co., Ltd. — known for operating tonkatsu specialty chain 'Katsuya' — will begin selling the limited-time menu item 'Karashi Yakiniku Rice Bowl' at its 'Nikumeshi Okamoto' restaurants starting Wednesday, June 24, 2026.

Official Website: Nikumeshi Okamoto

Introducing the Okamoto-style Karashi Yaki: 'Karashi Yakiniku Rice Bowl'!

■ What is Okamoto-style Karashi Yaki?

'Karashi' in 'karashi yaki' refers to chili pepper. The Okamoto-style 'Karashi Yakiniku Rice Bowl' features a slightly sweet soy-based sauce with a sharp kick from doubanjiang (chili bean paste). The balance of spicy heat and a subtly sweet house-made sauce creates an addictive flavor that perfectly complements rice.

■ Rich Flavor Meets Crunchy Texture for an Irresistible Combination

By incorporating cucumber and tofu — staples of regional cuisine — the dish gains a refreshing crunch and lightness, adding a pleasant contrast to its rich, savory profile.

This is a 'spicy-delicious stamina' dish, with a sweet-and-savory soy sauce enhanced by garlic punch and the bold flavor of doubanjiang.

Each bite delivers an appetite-stimulating, crave-worthy taste experience.

Perfectly paired with rice, it’s ideal for those craving a hearty, satisfying meal.

Product Overview

Karashi Yakiniku Rice Bowl: ¥890 (¥979 including tax)

【Takeout Menu】

Karashi Yakiniku Rice Bowl Bento: ¥890 (¥961 including tax)

・Other Menu Items

Sales Overview

■ Sales Start Date

Limited-time offer starting Wednesday, June 24, 2026

Nikumeshi Okamoto Shimbashi Store

Address: 1F, New Shimbashi Building, 2-16-1 Shimbashi, Minato-ku, Tokyo, Room 122
Hours: 11:00–22:00
Seats: 21
Phone: 03-6268-8021

Store Information

https://shop.arclandservice.co.jp/ae-shop/spot/detail?code=2018

Nikumeshi Okamoto Okachimachi Store

Address: 4-1-2 Ueno, Taito-ku, Tokyo

Hours: 11:00–22:00

Seats: 18

Phone: 03-5812-4665

Store Information

https://shop.arclandservice.co.jp/ae-shop/spot/detail?code=2025

※ Okachimachi Store uses a ticket vending machine. Please purchase a meal ticket and present it to staff.

Nikumeshi Okamoto Mizuhonari Store

Address: 1F, Shimura Building, 1-12-18 Mizuhonari, Takatsu-ku, Kawasaki-shi, Kanagawa Prefecture

Hours: 11:00–22:00

Seats: 25

Phone: 044-874-0678

Store Information

https://shop.arclandservice.co.jp/ae-shop/spot/detail?code=2030

※ Mizuhonari Store uses a ticket vending machine. Please purchase a meal ticket and present it to staff.

Nikumeshi Okamoto’s Philosophy

It’s not katsudon, gyudon, or oyakodon. This is a new kind of meat rice bowl — Nikumeshi.

The star ingredients are tender meat and tofu, slowly simmered in a carefully crafted broth with a secret tare (reduction sauce) until perfectly tender.

We simmer them gently in our special broth with our secret tare until they’re melt-in-your-mouth soft.

In addition to our signature 'Nikumeshi,' we offer a wide lineup including miso-braised beef offal.

From filling rice bowls to full-course meals, we serve hearty dishes that satisfy.

Nikumeshi Okamoto is a specialty restaurant created by meat lovers, for meat lovers.

【Signature Menu Items】

■ Nikumeshi: ¥740 (¥814 including tax)

■ Gyuhoro Meshi: ¥840 (¥924 including tax)

【Official Accounts / Website】

● X (formerly Twitter)

https://twitter.com/29okamoto

● Instagram

https://www.instagram.com/29okamoto/

● Official Website
https://www.arclandservice.co.jp/29okamoto/

Company Overview

'Opening new doors (TOBIRA) for eternal prosperity.'

We aim to contribute to local communities by creating unique offerings and continuously delivering new value. Our goal is to create restaurants where everyone — staff and customers alike — can be filled with 'smiles and energy.'

Tobira Dining Co., Ltd.
Representative: President & CEO Hiroyasu Fuse

Headquarters: 14F, Shin-Ochanomizu Building, 4-3 Kanda-Surugadai, Chiyoda-ku, Tokyo 101-0062
Founded: September 1, 2022
Business: Operates Nakayama Tofuten, Nikumeshi Okamoto, and Tokyo Tororo Soba
URL: https://www.arclandservice.co.jp/company/group/#group16

About ArcLand Service Holdings Co., Ltd.

ArcLand Service Holdings Co., Ltd. was established on March 2, 1993, as a subsidiary of ArcLand Sakamoto, which operates home centers primarily in Niigata Prefecture.

The company operates multiple brands both domestically and internationally, including the tonkatsu specialty chain 'Katsuya,' the fried chicken chain 'Kara-Yama,' and the Thai restaurant 'Mango Tree.' As of December 31, 2025, it operates 807 stores.

Going forward, the group will continue striving to exceed customer expectations through innovative offerings, aiming to become the undisputed No. 1 chain with a unique business model that keeps competitors at bay.