New 'Nelkowa Growth Volume Up Shampoo <Cool>' Released: Protecting Scalp and Hair from Summer Environmental Damage

Unique Scalp Care Focused on Summer Environmental Damage

FeelAQUSH, a subsidiary of professional salon product manufacturer DoAQUSH, will release 'Nelkowa Growth Volume Up Shampoo <Cool>' on June 7, 2026, at participating salons nationwide. The product is designed to protect the scalp and hair from the increasing environmental damage encountered during the summer.

In recent years, environmental stress surrounding the scalp and hair has become more complex due to rising summer temperatures, increased UV levels, dryness from air conditioning, and PM2.5 pollution. To counter these damages, the company has developed a summer-specific scalp care product based on its proprietary 'Art Care' theory, incorporating the refreshing sensation of menthol.

Product Features

- **Comprehensive Effects**: Simultaneously achieves scalp care, hair repair, protection, and volume enhancement. - **Summer-Ready Design**: Specifically engineered to withstand daily environmental stressors such as humidity, heat, UV rays, and air pollution. - **Refreshing Sensation**: Infused with menthol to provide a fresh, comfortable washing experience even during hot summer months.

Product Overview

- Product Name: Nelkowa Growth Volume Up Shampoo <Cool> - Volume: 250mL - Price: 4,000 yen (excluding tax)

About AQUSH Co., Ltd.

Founded on January 15, 2004, and based in Kochi City, Kochi Prefecture, AQUSH is a manufacturer of professional hair and beauty products. The company aims to pursue 'hair that looks good with a smile' and contribute to society through the beauty industry.