What improvement was achieved in the CVR of ProFuture's media 'Marketrunk' through Appirits' support?

The site structure optimization achieved approximately a 1.4x improvement in the conversion rate (CVR).

What specific improvements were made regarding the header structure of 'Marketrunk'?

The header structure was optimized through menu order changes and wording modifications.

How were the conversion paths to inquiry forms strengthened in this SEO and UX support initiative?

They were strengthened by improving paths from case study pages and article pages, as well as using pop-ups and banners.

In which month and year was Appirits Co., Ltd. established according to the company profile?

Appirits Co., Ltd. was established in July 2000 according to the provided company profile.

Appirits Provides SEO and CV Conversion Path Improvement Support to ProFuture's Media 'Marketrunk', Achieving Approximately 1.4x CVR Improvement through Site Structure Optimization

Q: Where is the head office location of Appirits Co., Ltd. as stated in the company profile?

It is located at 24th Floor, Shibuya Sakura Stage SHIBUYA Tower, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6224.

Published Apr 6, 2026 11:00 PM ・ Updated Jun 17, 2026 7:21 AM ・ 4 min read ・ Source: PR TIMES

Appirits Co., Ltd. provided SEO and conversion path improvement support to ProFuture Co., Ltd.'s media 'Marketrunk'. This support included strengthening conversion paths from case study and article pages to inquiry forms, optimizing header structure, and enhancing CV conversion paths with pop-ups and banners. As a result, the overall CVR of the site increased by approximately 1.4 times, establishing an efficient lead acquisition mechanism.

Support Details This support not only focused on SEO measures but also implemented initiatives to review the entire site from the perspective of user experience and conversion paths.

Specifically, the following improvements were made:

・Strengthening conversion paths from case study pages and article pages to inquiry forms

・Optimizing header structure (menu order and wording changes)

・Strengthening conversion paths with pop-ups and banners

After implementing the measures, access data and user behavior were analyzed, and the effectiveness was verified through reports. By continuously cycling improvements, we supported the optimization of the entire site's CV conversion paths.

Through these efforts, we were able to build a mechanism for efficient lead acquisition utilizing SEO traffic.

Future Outlook Appirits Co., Ltd. will continue to support the maximization of digital marketing results for companies through Web marketing support that combines SEO, UX, and data analysis.

Moving forward, we will deepen our collaboration with ProFuture Co., Ltd. to enhance the value of 'Marketrunk' and optimize lead acquisition. https://www.profuture.co.jp/mk/

About Appirits Co., Ltd. Based on the philosophy of 'The Internet Company,' we aim to 'continue creating internet services loved by the world.' In response to the digital transformation era, we are developing our business based on the idea of transforming customers' services, and ultimately people's lives, for the better using advanced digital technology.

Company Profile Company Name: Appirits Co., Ltd. Location: 24th Floor, Shibuya Sakura Stage SHIBUYA Tower, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6224 Established: July 2000 Business Activities: Planning and operation of web services Consulting and access analysis for web services Development and sales of web service packages and ASPs Contract development of web service systems Infrastructure construction, maintenance, and monitoring of web service systems Planning, development, and operation of online games

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Appirits Provides SEO and CV Conversion Path Improvement Support to ProFuture's Media 'Marketrunk', Achieving Approximately 1.4x CVR Improvement through Site Structure Optimization

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