Appirits Revamps Capcom's 40th Anniversary Site into a Comprehensive Portal Site ~Supporting the Establishment of a Foundation for Deeper User Connection~

In this renewal, Appirits built a highly scalable service operation foundation and created a "portal site" to provide various content such as games and videos, not just one-off promotional measures, for users to enjoy.

Additionally, the official EC function "Capcom Town Store" was placed within "Capcom Town," and measures were taken to encourage transitions to the "Capcom Town Store."

Capcom Town Official Website https://captown.capcom.com/

Background of Introduction Capcom had been operating "Capcom Town" as its 40th-anniversary commemorative site. With the end of the anniversary year, this renewal was implemented with the aim of creating a "portal site" that can continuously provide various services and content in the future.

Solutions Provided by Appirits Appirits produced and provided a portal site to realize Capcom's goal of "improving user engagement."

Implementation of "Theater" & "Classic Games" to Promote User Retention Classic games and video content that can be enjoyed on a web browser were expanded.

Classic Games (Classic Game Play Function) An emulator function was implemented to allow playing classic masterpieces on a web browser. This clears technical hurdles and provides a web-based, self-contained gaming experience.

Theater (Theater Function) A UI was built to easily view promotional videos, anime works, and more on the web, providing a diverse range of video content.

Our Future Outlook Against the backdrop of the "Smartphone New Law (Act on Promotion of Competition in Specific Smartphone Software)" enacted in 2025, the importance of "Direct-to-Customer (D2C) web experiences" that are not subject to app store restrictions is rapidly increasing. Appirits will support companies in advancing their next-generation digital strategies by standardizing the "web service foundation" created in this project.

Furthermore, by fully leveraging the know-how gained from building and operating large-scale portals at "Capcom Town," we will provide support to achieve business expansion with high flexibility, independent of specific platforms, and to strengthen customer acquisition foundations.

About Capcom Co., Ltd. Since its founding in 1983, it is a leading company that has created numerous hit products in the game entertainment field. Representative works include series titles such as "Resident Evil," "Monster Hunter," "Street Fighter," "Rockman," and "Devil May Cry." The headquarters is in Osaka, with overseas subsidiaries in the United States, the United Kingdom, Germany, France, Hong Kong, Taiwan, and Singapore.

https://www.capcom.co.jp/

Company Profile Company Name: CAPCOM CO., LTD. Location: 3-1-3 Uchi-Hirano-machi, Chuo-ku, Osaka 540-0037, Japan (Headquarters) Founded: June 1983 Business Activities: Planning, development, manufacturing, sales, and distribution of home video game software, mobile content, and amusement machines, as well as operation of amusement facilities.

About Appirits Inc. Based on the philosophy of "The Internet Company," we aim to "continue creating internet services loved by the world." We develop our business based on the concept of transforming customer services, and by extension, people's lives, into something better by using advanced digital technologies that respond to the digital transformation era.

Company Profile Company Name: Appirits Inc. Location: Shibuya Sakura Stage Shibuya Tower 24F, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6224, Japan Established: July 2000 Business Activities: Planning and operation of web services Consulting and access analysis for web services Development and sales of web service packages and ASPs Consignment development of web service systems Infrastructure construction, maintenance, and monitoring of web service systems Planning, development, and operation of online games