Appirits Provides SEO and CV Conversion Path Improvement Support to ProFuture's Media 'Marketrunk', Achieving Approximately 1.4x CVR Improvement through Site Structure Optimization
Appirits Co., Ltd. provided SEO and conversion path improvement support to ProFuture Co., Ltd.'s media 'Marketrunk'. This support included strengthening conversion paths from case study and article pages to inquiry forms, optimizing header structure, and enhancing CV conversion paths with pop-ups and banners. As a result, the overall CVR of the site increased by approximately 1.4 times, establishing an efficient lead acquisition mechanism.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 23:00
- 🔍 Collected: April 6, 2026 at 14:30
- 🤖 AI Analyzed: April 16, 2026 at 00:56 (226h 26m after Collected)
Support Details
This support not only focused on SEO measures but also implemented initiatives to review the entire site from the perspective of user experience and conversion paths.
Specifically, the following improvements were made:
Strengthening conversion paths from case study pages and article pages to inquiry forms
Optimizing header structure (menu order and wording changes)
Strengthening conversion paths with pop-ups and banners
After implementing the measures, access data and user behavior were analyzed, and the effectiveness was verified through reports. By continuously cycling improvements, we supported the optimization of the entire site's CV conversion paths.
Through these efforts, we were able to build a mechanism for efficient lead acquisition utilizing SEO traffic.
Future Outlook
Appirits Co., Ltd. will continue to support the maximization of digital marketing results for companies through Web marketing support that combines SEO, UX, and data analysis.
Moving forward, we will deepen our collaboration with ProFuture Co., Ltd. to enhance the value of 'Marketrunk' and optimize lead acquisition.
https://www.profuture.co.jp/mk/
About Appirits Co., Ltd.
Based on the philosophy of 'The Internet Company,' we aim to 'continue creating internet services loved by the world.' In response to the digital transformation era, we are developing our business based on the idea of transforming customers' services, and ultimately people's lives, for the better using advanced digital technology.
Company Profile
Company Name:
Appirits Co., Ltd.
Location:
24th Floor, Shibuya Sakura Stage SHIBUYA Tower, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6224
Established:
July 2000
Business Activities:
Planning and operation of web services
Consulting and access analysis for web services
Development and sales of web service packages and ASPs
Contract development of web service systems
Infrastructure construction, maintenance, and monitoring of web service systems
Planning, development, and operation of online games