Start Preparing for Obon: Seishindo's 'Obon Sale' Begins June 1st (Mon)

Seishindo, a Buddhist altar and ritual goods store operated by Ai Plan Co., Ltd., will hold its 'Obon Sale' from June 1 to August 16, 2026, at three stores in Sapporo and one in Asahikawa. The sale features 30-50% off Obon lanterns and a wide range of compact altars, LED ritual items, and memorial goods suitable for modern living. Expert staff will provide guidance for first-time observers to ensure a smooth and meaningful preparation process.
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Seishindo, a Buddhist altar and ritual goods store operated by Ai Plan Co., Ltd., will hold its 'Obon Sale' from June 1 (Mon) to August 16 (Sun), 2026, at three stores in Sapporo and one in Asahikawa. In addition to offering 30-50% discounts on Obon lanterns, expert staff will be on hand to guide customers—including those observing Obon for the first time—on selecting ritual goods, offerings, and decorations that fit modern homes, proposing ways to honor ancestors that align with contemporary lifestyles.

Ai Plan Co., Ltd. (Headquarters: Chuo-ku, Sapporo; President: Ikumi Shindo) operates Seishindo, which will hold this sale across four locations. Obon is a significant season for welcoming ancestors and loved ones. For families observing it for the first time, questions about what to prepare and when to start are common. Seishindo’s staff will provide step-by-step support, from choosing lanterns and offerings to proper display methods.

The sale includes a wide selection of compact altars, LED-powered offerings, flameless candles, memorial items, and seasonal decorations. These products are designed to blend seamlessly into living rooms and Western-style spaces, not just traditional Japanese rooms.

As housing situations and family structures diversify, there is an increasing demand for both traditional forms and modern, space-conscious solutions. Seishindo aims to assist each customer in creating a meaningful Obon experience that suits their individual needs.

■ 'A Summer of Gratitude.' Making Obon Preparation Easy and Stress-Free

For the 2026 sale, themed 'Summer means Seishindo's Obon Sale,' the store offers everything from classic lanterns to modern LED designs and compact tabletop lanterns. Staff will provide personalized advice for those looking to replace old items or set up for the first time.

■ Recommended Items

1. 30-50% OFF Obon Lanterns: A wide lineup including traditional patterns, modern designs, and battery/LED-powered options.

2. Expert Support for First-Timers: Staff will answer questions about timing, selection, and display, ensuring a stress-free experience.

3. Modern Altars and Ritual Goods: Special prices on various altar types suitable for modern living spaces, including furniture-style altars.

4. Offerings and Seasonal Goods: Includes LED-lit items, flower arrangements, and candles. Products like Otaru-made aroma candles add a local Hokkaido touch.

Event Overview: Seishindo Obon Sale 2026
Period: June 1 (Mon) – August 16 (Sun), 2026
Locations: Seishindo Main Store, Atsubetsu Store, Teine Store, Nagayama Store
Hours: 9:00–17:30 (Closed Thursdays, open August 13)
Services: 30-50% off lanterns, altar discounts, ritual goods, family tree creation, and online consultations.

FAQ

What are the key points for choosing a Buddhist altar in Hokkaido?

Compact altars that fit modern interiors and LED-based memorial items are popular due to changing housing styles.