Aiplan Group Unveils New Tagline and Refreshes Brand Logo

Aiplan Co., Ltd. (Headquarters: Sapporo, Hokkaido, hereinafter "Aiplan") has announced a rebranding initiative for the Aiplan Group, featuring a new tagline, "Connecting Lives, Giving Form."

The refreshed brand logo will be progressively implemented across web, social media, printed materials, and various signs starting April 1, 2026. Additionally, a special rebranding story page will be launched to introduce the background and aspirations behind this initiative, alongside the commencement of various advertising campaigns.

For the group's funeral division, "Yawaragi Saijo," road signs and facility signage will be sequentially updated.

New logos for Aiplan and Yawaragi Saijo

1. Tagline

"Connecting Lives, Giving Form"

To give form to human connections. While deeply understanding old customs, we will flexibly adapt without being bound by them, using methods suited to the present and future. We will stand by you not only for ceremonies but for all important moments in life.

2. Background: Rooted in Hokkaido, delivering the value of "connections" in a future-oriented way

Ceremonies such as weddings and funerals mark life's milestones and are also times to reaffirm connections with family, friends, and the community. However, with the diversification of lifestyles and family structures, and changes in the information environment, the roles required of ceremonies and the "form of reassurance" are also evolving.

Aiplan, as a company rooted in Hokkaido, has built upon its long-standing history to re-articulate "why we exist and what value we deliver" for the coming era, defining its Group Purpose. This tagline is positioned as the message to convey this philosophy to customers and local communities.

3. Logo Refresh: To enhance consistency in brand experience

This logo refresh is not merely a change in appearance; it is an initiative based on our purpose to enhance the consistency of impression and experience across the entire group. We have refined our brand expression to convey "the same attitude" in all situations where customers interact with the Aiplan Group, from digital platforms like web and social media to print media and facility signage.

Meaning (Concept) Behind the New Logo

The "A" of Aiplan and the "Y" of Yawaragi Saijo are expressed using a ribbon motif. The heart shape symbolizes love, trust, and reassurance. The flowing ribbon form embodies the gentleness of tying, connecting, and giving, and the connections between people. It is a design that intuitively conveys softness and warmth. We are committed to providing heartwarming spaces and memorable times with all our hearts to everyone gathered for life's important occasions.

4. Rollout Details (Starting April 1, 2026)

1) Special Page Launch

The special landing page will introduce the year-long initiative as a story, including the background of the rebranding and the intent behind the logo refresh.

・Launch Date: April 1, 2026

・URL: https://www.apg-aiplan.com/2026logo/

Special page image

2) Newspaper and Web Advertising Campaign

Newspaper advertisements will be placed throughout Hokkaido, conveying the group's new stance widely, centered on the new logo and key message. Advertisements will guide users to the special landing page for the detailed story.

・Campaign Start: April 1, 2026 ~

・Media: Hokkaido Shimbun, Instagram, YouTube, etc. / Area: All of Hokkaido

3) Sequential Replacement of Various Displays and Production Materials

・Website / Official SNS Accounts

・Printed materials such as business cards, envelopes, and brochures

・Signage at each facility (e.g., "Yawaragi Saijo" road signs, facility signs, etc.)

・Others

5. Comment

Ikumi Shindo (Representative Director and President, Aiplan Co., Ltd.) "It has been 96 years since my great-grandparents founded 'Kikuichi Bunten,' a catering business. The Aiplan Group has consistently supported important life events, including weddings and funerals, observing many human connections and assisting on significant days.

In today's world, where human relationships are undergoing significant changes, we believe it is our mission to properly 'give form' to the connections that have been cherished and those that will newly emerge. We have re-articulated this sentiment and expressed it through our logo design.

Through our business, we promise to remain a company where each of our customers, local communities, business partners, and employees can feel and continue to cherish human connections."

Company Information

【Aiplan Co., Ltd.】

Founded in 1930 (Showa 5) in Sapporo, Hokkaido, as Kikuichi Bunten, a catering business. The company strives to improve and develop ceremonial services, primarily through its mutual aid society membership system, which allows for gradual preparation for life's ceremonies such as weddings and funerals.

WEB: https://apg-aiplan.com/

X (formerly Twitter): https://x.com/apg_aiplan

LINE: https://page.line.me/aiplan?openQrModal=true

YouTube: https://www.youtube.com/user/apgaiplan