Aiplan Group Unveils New Tagline and Refreshed Brand Logo
The Aiplan Group has undergone a rebranding, introducing a new tagline, "Shaping Connections," and a refreshed brand logo. The new brand identity will be progressively rolled out across web, social media, print, and various signs starting April 1, 2026. This initiative aims to redefine the value of "connections" in response to diversifying lifestyles, building upon the company's roots in Hokkaido.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 21, 2026 at 13:32 (483h 17m after Collected)
Aiplan Co., Ltd. (Headquarters: Sapporo, Hokkaido, hereinafter "Aiplan") has recently undergone a rebranding, introducing a new tagline for the Aiplan Group, "Shaping Connections," and refreshing its brand logo.
Accompanying this, the refreshed brand logo will be progressively rolled out to web, social media, print materials, and various signs starting April 1, 2026. Additionally, a special rebranding story page has been launched to introduce the background and aspirations behind this initiative. Various advertising campaigns will also commence.
In the group's funeral division, "Yawaragi Saijo," the replacement of road signs and facility signage will be carried out sequentially.
**1. Tagline**
**"Shaping Connections"**
To give form to human connections. With a deep understanding of old customs, yet flexibly and unconstrained, in a way that suits the present and future. We will stand by you not only for ceremonies but for all important moments in life.
**2. Background: Rooted in Hokkaido, delivering the value of "connections" in a future-oriented way**
Ceremonial occasions (weddings, funerals, etc.) are also times to witness life's milestones and reaffirm connections with family, friends, and the community. On the other hand, with the diversification of lifestyles and family structures, and changes in the information environment, the roles expected of ceremonies and the "form of reassurance" are also changing.
As a company rooted in Hokkaido, Aiplan has built upon its long-standing history to re-articulate "why we exist and what value we deliver" for the coming era, defining its Group Purpose (reason for existence). This tagline is positioned as a message to convey that philosophy to customers and local residents.
**3. Logo Refresh: To enhance consistency in brand experience**
This logo refresh is not merely a change in appearance but an initiative based on our purpose to enhance the consistency of impression and experience across the entire group. We have standardized our brand expression so that the "same attitude" is conveyed in every interaction customers have with the Aiplan Group, from digital platforms like web and social media to print media and facility signage.
**Meaning (Concept) behind the New Logo**
We expressed the "A" of Aiplan and the "Y" of Yawaragi Saijo using a ribbon motif. The heart shape symbolizes love, trust, and reassurance. The flowing ribbon form embodies the gentleness of tying, connecting, and giving, and the connections between people. It is a design that intuitively conveys softness and warmth. We are committed to providing a heartwarming space and memorable time with all our hearts to everyone gathered for important life occasions.
**4. Rollout Details (from April 1, 2026)**
**1) Special Page Launch**
The special landing page introduces the background of the rebranding, the intent behind the logo refresh, and the approximately one-year-long initiative as a story.
* Launch Date: April 1, 2026
* URL: https://www.apg-aiplan.com/20
Accompanying this, the refreshed brand logo will be progressively rolled out to web, social media, print materials, and various signs starting April 1, 2026. Additionally, a special rebranding story page has been launched to introduce the background and aspirations behind this initiative. Various advertising campaigns will also commence.
In the group's funeral division, "Yawaragi Saijo," the replacement of road signs and facility signage will be carried out sequentially.
**1. Tagline**
**"Shaping Connections"**
To give form to human connections. With a deep understanding of old customs, yet flexibly and unconstrained, in a way that suits the present and future. We will stand by you not only for ceremonies but for all important moments in life.
**2. Background: Rooted in Hokkaido, delivering the value of "connections" in a future-oriented way**
Ceremonial occasions (weddings, funerals, etc.) are also times to witness life's milestones and reaffirm connections with family, friends, and the community. On the other hand, with the diversification of lifestyles and family structures, and changes in the information environment, the roles expected of ceremonies and the "form of reassurance" are also changing.
As a company rooted in Hokkaido, Aiplan has built upon its long-standing history to re-articulate "why we exist and what value we deliver" for the coming era, defining its Group Purpose (reason for existence). This tagline is positioned as a message to convey that philosophy to customers and local residents.
**3. Logo Refresh: To enhance consistency in brand experience**
This logo refresh is not merely a change in appearance but an initiative based on our purpose to enhance the consistency of impression and experience across the entire group. We have standardized our brand expression so that the "same attitude" is conveyed in every interaction customers have with the Aiplan Group, from digital platforms like web and social media to print media and facility signage.
**Meaning (Concept) behind the New Logo**
We expressed the "A" of Aiplan and the "Y" of Yawaragi Saijo using a ribbon motif. The heart shape symbolizes love, trust, and reassurance. The flowing ribbon form embodies the gentleness of tying, connecting, and giving, and the connections between people. It is a design that intuitively conveys softness and warmth. We are committed to providing a heartwarming space and memorable time with all our hearts to everyone gathered for important life occasions.
**4. Rollout Details (from April 1, 2026)**
**1) Special Page Launch**
The special landing page introduces the background of the rebranding, the intent behind the logo refresh, and the approximately one-year-long initiative as a story.
* Launch Date: April 1, 2026
* URL: https://www.apg-aiplan.com/20