Apaman Shop Holds Individual Franchisee Consultations for Companies in Other Industries and New Businesses

APAMAN Co., Ltd. (Chuo-ku, Tokyo, President and Representative Director: Kai Yamasaki), which has a track record of "No. 1 in store count"*1 and "No. 1 in rental housing brokerage contracts"*2 in the rental housing brokerage industry, will strengthen its support for companies in other industries and new entrepreneurs entering the real estate business.

As the No. 1 brand nationwide, Apaman Shop has provided various FC services to its franchisees, leveraging its brand recognition to increase customer visits for room searches and promote to property owners. We are pleased to announce that we will now hold regular new franchisee information sessions and individual consultations for businesses considering new real estate ventures based on rental brokerage and management.

Background In the rental market of 2026, user needs are diversifying, making it difficult to achieve sufficient response and customer visits through portal sites alone. The entire market is becoming more stringent and transitioning to a more selective phase, with companies clinging to old business models tending to be gradually pushed out of the market.

Furthermore, labor shortages in the real estate industry and business succession, particularly for community-based companies, have become issues. We have received consultations from housing-related businesses such as construction, renovation, and housing equipment industries regarding business domain expansion by leveraging their existing customer touchpoints and business foundations.

Strengths of Apaman Shop

Apaman Shop has supported the strong performance of its franchisees by investing in unique marketing strategies nationwide, such as "company housing," "recruitment," "inquiries," and "branded searches," leveraging the brand's strengths.

・Support for corporate referrals through a company housing network

The number of company housing referrals from headquarters to franchisee companies increased by 111% year-on-year.

We support the acquisition of corporate demand in addition to individual customers by utilizing a nationwide corporate network.

In addition, headquarters is developing a leased company housing service through a subleasing system and promoting the development of corporate partnerships. As of the end of May 2026, the number of partner corporations exceeded 5,000.

Through these initiatives, we aim to support companies' company housing operations, create referral opportunities for franchisees, and expand corporate transactions.

・Recruitment system to support talent acquisition

The number of applications for recruitment initiatives operated by headquarters increased by 133% year-on-year.

Headquarters has also been operating its own recruitment website since 2015, with a cumulative total of over 27,000 applicants.

We support franchisees in acquiring talent through recruitment sites, recruitment support tools, and joint information sessions, thereby supporting stable recruitment activities in the real estate industry, which faces labor shortages.

・AI and inquiry support

Inquiries increased by 117% year-on-year due to customer acquisition measures centered on apamanshop.com.

We are also promoting operational efficiency and productivity improvements using AI and DX tools.

By supporting everything from customer acquisition to customer service and contract processing, we are creating an environment where franchisees can concentrate on their sales activities.

・Branded search strategy to improve brand awareness

Apaman Shop is promoting further expansion of "branded searches" as a key initiative for 2026. Headquarters is creating opportunities for contact with the brand by developing large-scale events, community collaboration projects, and regional revitalization activities nationwide. Through these activities, we aim to increase brand recognition and recall among more customers, leading to searches, and to improve the customer acquisition capabilities of franchisees. We also expect synergistic effects such as strengthening cooperation with companies and local governments, and expanding company housing partnerships and regional networks.

Comments from Executive Officer Keishi Kawamori, Vice Chairman and Executive Officer, APAMAN Co., Ltd.

We at Apaman Shop have supported the strong performance of our franchisees for many years by utilizing the latest information and technology. Even in a highly uncertain business environment, as a leading company in the industry, we will strongly support our franchisees by combining our unique marketing strategies and information dissemination capabilities.

Furthermore, by working alongside everyone involved in rental brokerage and management businesses, we will continue to contribute to the development of local communities and the entire real estate industry. Please feel free to contact us.

(*1) Survey details and methodology: Desk research and hearing survey targeting "rental housing brokerage business," survey period: May 14, 2024 - May 28, 2024, survey conducted by Exclie Co., Ltd., comparative companies: 10 major companies operating "rental housing brokerage business" (excluding overseas corporations, but including independent Japanese corporations).

(*2) Survey details and methodology: Desk research and hearing survey targeting "rental housing brokerage business," contract period: September 1, 2024 - August 31, 2025, survey conducted by Tokyo Shoko Research, Ltd., survey period: October 1, 2025 - October 27, 2025, comparative companies: 10 major companies operating "rental housing brokerage business" (limited to brands with unified storefront appearance) (excluding overseas corporations, but including independent Japanese corporations).

【APAMAN Co., Ltd.】

APAMAN Co., Ltd. (Chuo-ku, Tokyo, President and Representative Director: Kai Yamasaki) is a company that operates a rental brokerage franchise (FC) business under the "Apaman Shop" brand.

URL: https://apamanshop-hd.co.jp/corporate-group/

【Contact for Inquiries Regarding This Press Release】

APAMAN Co., Ltd. Public Relations Department

Marunouchi Trust Tower N Building 19F, 1-8-1 Marunouchi, Chiyoda-ku, Tokyo

Tel: 0570-058-889

** For APAMAN Group news releases, click here**

https://apamanshop-hd.co.jp/ir/news/