Apaman Shop has released the second video in its "50-Syllable Dance Project," featuring its mascot Hani-chan dancing to promote the Ikebukuro area. This project aims to showcase the charm of various Japanese cities through short, engaging videos.
Apaman Shop, a leading real estate brokerage in Japan, released the second installment of its "50-Syllable Dance Project," the "Ikebukuro Edition," on May 20, 2026. The short video features the company's official mascot, Hani-chan, performing a dance that captures the vibrant and diverse appeal of Ikebukuro, known for its shopping, dining, and entertainment. This ongoing project utilizes Apaman Shop's nationwide network to introduce cities across Japan in alphabetical order through dance, aiming to spark viewers' interest and familiarity with different regions. The article also highlights Ikebukuro as a convenient and attractive place to live for various demographics due to its excellent transportation access and abundance of amenities.
FACT BOX
- Source: PR TIMES
- Category: Press Release
FAQ
What is the '50-syllable dance project' by Apaman Shop?
It is a marketing project where Apaman Shop's official mascots, Bea-kun and Hani-chan, introduce various cities across Japan in Japanese alphabetical order through short dance videos.
Which city is featured in the second video of the series?
The second video features Ikebukuro, highlighting its vibrant urban atmosphere, shopping, dining, and entertainment options.
What is the main goal of this project?
The project aims to leverage the company's characters in community-focused content to broadly share the appeal of different regions, thereby increasing interest and familiarity with those locations.
Why is Ikebukuro promoted as a desirable place to live?
Ikebukuro is promoted for its excellent transportation access with multiple train lines and the high convenience of having numerous shopping facilities, restaurants, and daily necessities stores concentrated around the station.
Where can people find Apaman Shop branches in the Ikebukuro area?
Apaman Shop has multiple branches in the Ikebukuro area, including near the West Exit, East Exit, and Ekimae Park, as well as a specialized office for corporate housing contracts.