Ocean Design Headquarters (Niigata) Expands Showroom
AOZORA COMPANY expands its Niigata headquarters showroom by contracting additional parking space, aiming to increase the display capacity by approximately 50 vehicles.
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- 📰 Published: March 30, 2026 at 00:24
AOZORA COMPANY has announced the expansion of the Ocean Design headquarters showroom in Niigata Prefecture by contracting a new parking lot. Through this initiative, the headquarters showroom aims to display approximately 50 additional vehicles, creating an environment where more customers can view a wider range of vehicle lineups.
This showroom expansion is intended to meet growing demand from local customers and strengthen the company's ability to offer a more diverse selection of used cars across various price ranges, vehicle types, and use cases. By expanding the display space through the new parking contract, the company will create a more comparison-friendly sales environment than ever before, significantly expanding customer choices.
Background of the Expansion
Niigata is a region where automobiles play an extremely important role in daily mobility. According to a Niigata City survey, private cars account for 72.0% of personal transportation in the area, and the total number of registered vehicles across Niigata Prefecture stands at 1,967,250. This clearly demonstrates the high necessity of vehicles as a means of transportation supporting daily life, including commuting, school runs, shopping, and drop-offs.
In Niigata Prefecture in particular, preparation for winter snowfall and icy road conditions is essential, and the prefectural police regularly issue calls for accident prevention and safe driving in winter road conditions. Precisely because of the harsh winter mobility environment, creating an environment where residents can choose reliable vehicles plays an important role in supporting local daily life.
At the same time, amid rising prices putting pressure on consumers' lives, there is growing demand to keep costs as low as possible even while needing a vehicle for transportation. Against this social backdrop, the company decided to expand its headquarters showroom in order to deliver more realistic and accessible choices to a greater number of customers.
This showroom expansion is intended to meet growing demand from local customers and strengthen the company's ability to offer a more diverse selection of used cars across various price ranges, vehicle types, and use cases. By expanding the display space through the new parking contract, the company will create a more comparison-friendly sales environment than ever before, significantly expanding customer choices.
Background of the Expansion
Niigata is a region where automobiles play an extremely important role in daily mobility. According to a Niigata City survey, private cars account for 72.0% of personal transportation in the area, and the total number of registered vehicles across Niigata Prefecture stands at 1,967,250. This clearly demonstrates the high necessity of vehicles as a means of transportation supporting daily life, including commuting, school runs, shopping, and drop-offs.
In Niigata Prefecture in particular, preparation for winter snowfall and icy road conditions is essential, and the prefectural police regularly issue calls for accident prevention and safe driving in winter road conditions. Precisely because of the harsh winter mobility environment, creating an environment where residents can choose reliable vehicles plays an important role in supporting local daily life.
At the same time, amid rising prices putting pressure on consumers' lives, there is growing demand to keep costs as low as possible even while needing a vehicle for transportation. Against this social backdrop, the company decided to expand its headquarters showroom in order to deliver more realistic and accessible choices to a greater number of customers.