Overview Aoki Hifuku Co., Ltd. (HQ: Ibara, Okayama; CEO: Shigeru Aoki), located in the heart of Japan's denim heritage, is proud to announce the grand opening of its second Tokyo store, "AOKI DENIM -Kaminarimon-," in Asakusa on April 11 (Sat) at 10:00 AM.

Concept: "Mugen" (Phantasmagoria) The two-floor store (1F 20sqm / 2F 20sqm) is bathed in crimson, creating a dreamlike space where Okayama denim meets Japanese modernism. The second floor, titled "RED INFINITY," will showcase one-of-a-kind items crafted with Nishijin silk and luxury leather, alongside the renowned luxury brand "FAGASSENT," favored by famous musicians.

Location: 1 Minute from Kaminarimon Following the success of its first store in Asakusa's Omairi-machi opened in January 2025, AOKI DENIM is expanding to Asakusa 1-chome, the heart of the district. Located right next to Nakamise-dori, the store is just a minute's walk from the iconic Kaminarimon Gate, a high-traffic area for both domestic and international tourists.

Floor Details - **1F: Mugen (Phantasmagoria)** Inspired by the chaotic yet passionate period from the mid-Meiji to the Taisho era, the space combines passion and silence through its deep red environment. It features roughly 60 items, including KIMONOT collaboration T-shirts, hoodies with Okayama jacquard denim, leather-accented Haori jackets, and Hakama-style denim pants. - **2F: RED INFINITY (Opening April 11)** Designer Toshiki Aoki aims to provide an exhilarating crimson experience found nowhere else. This floor will house high-end collections, Nishijin-ori fusion pieces, and the dark, processed aesthetic of "FAGASSENT."

Grand Opening Limited Item To celebrate the opening, the "KIMONO-SH1 c/#Red Carp" will be released exclusively at the Kaminarimon store and online (pre-order available). - **Product:** KIMONO-SH1 c/#Red Carp - **Price:** 38,500 JPY (tax incl.) - **Description:** An 8oz black denim kimono shirt featuring a red carp print on the back and jacquard denim patches, blending traditional Japanese style with modern denim craftsmanship.

Store Information - **Address:** 1-32-6 Asakusa, Taito-ku, Tokyo 111-0032 - **Hours:** 10:00 AM - 6:30 PM - **TEL:** 03-6802-8085

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  • Source: PR TIMES
  • Category: News