Experience the "King of Fruits," Durian, by "Seeing" and "Tasting"! "Durian Party" Held at Fruit Shop Aoki on July 18-19

Aoki Fruits Co., Ltd. (Head Office: Koriyama City, Fukushima Prefecture, President and CEO: Daisuke Aoki, hereinafter "the Company") will hold a "Durian Party" at some stores of "Fruit Shop Aoki," a specialty fruit store founded in 1924, to experience the charm of "durian," known as the "King of Fruits." The event will take place over two days, July 18 (Sat.) and 19 (Sun.), 2026.

On the day, free durian tastings, sales, and cutting shows will be held. Durian is often avoided due to its unique aroma, but this event is designed as a food education event to deepen interest and understanding of fruits by allowing people to experience its rich sweetness and profound deliciousness through actual tasting.

Your preconceptions might change!? Experience the "King of Fruits," Durian

At Fruit Shop Aoki, we sell gift assortments of exquisite fruits, carefully selected by skilled fruit masters who assess the origin, climate, cultivation conditions, and ripeness of the fruit.

The "Durian Party" is an event unique to a specialty fruit store, held to allow participants to experience the deliciousness and charm of durian, which is rarely tasted in daily life, by seeing, touching, and tasting it. In past events, we have received feedback such as "I ate durian for the first time" and "My impression changed," and many customers have enjoyed the event, with some durian enthusiasts visiting multiple times.

Scenes from past events

Nobuhiro Aoki, Chairman of the Board

On the day, in addition to durian sales, we will have plans to help you understand the charm of durian more deeply, such as a cutting show and tastings. At the main store, our Chairman and Fruit Master (※), Nobuhiro Aoki, will also give a lecture introducing the characteristics of durians by region and variety, as well as how to eat them deliciously, while tasting durian. At the "Durian Party," you can discover the original deliciousness and charm of durian that cannot be understood from its unique appearance and aroma alone, and enjoy a fun food education experience while encountering a new world of fruits.

※) A top-tier fruit specialist certified under our company's unique certification system.

The Charm of "King of Fruits" Durian

Durian is a fruit native to Southeast Asia, rich in Vitamin B1, folic acid, and niacin, and is called the "King of Fruits" due to its high nutritional value. During its season, you can fully enjoy its rich sweetness and creamy texture. It is characterized by sharp thorns covering the entire fruit and a strong aroma, and is known as a fruit that divides opinions due to its unique appearance and flavor. On the other hand, its taste is described as "rich and smooth like custard cream" and "a refined sweetness spreads," and it is a fruit with passionate fans worldwide.

Often, a single bite can change one's impression, and once captivated by its deliciousness, it becomes a beloved, unforgettable taste.

"Durian Party" Event Outline

【Date and Time】

July 18 (Sat.), July 19 (Sun.), 2026, 11:00 AM - 3:00 PM

* Ends when durian runs out.

【Location】

Fruit Shop Aoki Main Store (5-405 Yatsuyamada, Koriyama City, Fukushima Prefecture)

Fruit Shop Aoki Iwaki Izumi Store (2-14-15 Takishiri, Iwaki City, Fukushima Prefecture)

Fruit Shop Aoki Tsukuba Store (2-20 Kenkyugakuen, Tsukuba City, Ibaraki Prefecture)

* Held at special venues in the parking lots of each store.

【Content】

・Free durian tasting

・Durian sales

・Durian cutting show (scheduled for 11:00 AM - and 1:00 PM - each day)

・[Main Store Exclusive] "Durian Lecture" by Aoki Fruits Co., Ltd. Chairman Nobuhiro Aoki (11:00 AM - 11:30 AM each day)

* During the tasting, we will introduce origins, varieties, ripeness, and delicious ways to eat durian.

* The cutting show will be performed only with durians for tasting. * Tasting is free.

* In case of bad weather, the tasting, cutting show, and durian lecture will be canceled, and only durian sales will be conducted inside the store.

【Scheduled Sales Prices】

・1 whole durian: ¥8,000 - (¥8,640 - incl. tax)

・1 bunch: ¥2,000 (¥2,160 incl. tax)

・Half bunch: ¥1,000 (¥1,080 incl. tax)

* Prices are estimates. They may vary depending on procurement costs.

About Fruit Shop Aoki and Fruit Masters

"Fruit Shop Aoki," a specialty fruit store founded in 1924, currently operates 5 stores in the Tohoku and Kanto regions. At Fruit Shop Aoki, skilled fruit masters visit markets and production farms to procure only carefully selected fruits.

"Fruit Master" is a title passed down through generations at Fruit Shop Aoki. We deliver exquisite fruits selected by our Fruit Masters at their most delicious time, with thorough management of freshness and ripeness.

Fruit Shop Aoki: https://fruits-aoki.com/

Instagram: https://www.instagram.com/fruit_shop_aoki/

Aoki Fruits Online: https://aokifruitsonline.com/