Fukushima Prefecture Peaches "Hatsuhime" Won at Market's First Auction, Delivering Seasonal Delights In and Out of Prefecture with the Charm of Whole Fruit and Parfaits

Aoki Fruits Co., Ltd. (Head Office: Koriyama City, Fukushima Prefecture, President: Daisuke Aoki, hereinafter Aoki Fruits) has purchased the early-ripening variety "Hatsuhime," which was won at the first auction of Fukushima Prefecture peaches held today, July 2, 2026 (Thu), and will deliver its charms in different forms at two stores in Fukushima and Tokyo.

Center: Aoki Fruits Co., Ltd. Chairman Nobuhiro Aoki

"Hatsuhime" peaches won at the first auction

At the fruit specialty store "Fruits Shop Aoki Main Store" (Koriyama City, Fukushima Prefecture), sales of the fruit will begin on the same day. Additionally, at the fruit tart & cafe specialty store "Fruits Peaks Toyosu Sail Park Store" (Koto Ward, Tokyo), a limited quantity of parfaits using the first auction peaches, "Fukushima Prefecture Hatsuhime THE TOWER Whole Peach," will be available for sale on July 5, 2026 (Sun) only. By selling the fruit in Fukushima Prefecture and offering parfaits in the Tokyo metropolitan area, we will promote the appeal of Fukushima Prefecture peaches both within and outside the prefecture.

"Hatsuhime," a Special Peach Announcing the Start of the Season

Fukushima Prefecture is known as one of Japan's leading peach-producing regions, with various varieties harvested in a relay format from early July to late September. "Hatsuhime," one of the varieties that begins shipping earliest in the prefecture, marks the beginning of the season.

"Hatsuhime" is an early-ripening peach characterized by its refreshing juiciness and clean sweetness, and is popular among those who want to enjoy delicious peaches early as a "first harvest" fruit that heralds the start of the season. In 2026, favorable weather with moderate rainfall during the harvest period led to smooth growth, resulting in larger-than-average fruit size, higher sugar content, and good coloration. Taking a bite allows you to feel the arrival of summer along with the juice that fills your mouth.

Delivering Peaches Won at the Market's "First Auction" with the Charm of Whole Fruit and Parfaits

Aoki Fruits values delivering seasonal fruits to customers at their most delicious timing. As a company from Fukushima Prefecture, a leading peach-producing region, we also consider it an important role to promote the appeal and seasonal deliciousness of Fukushima peaches both within and outside the prefecture. The peaches handled this time were purchased from a wholesaler after being won at the first auction of peaches held at the Fukushima City Public Wholesale Market for 100,000 yen per case (16 fruits). We will deliver these special peaches, symbolizing the start of the peach season, in forms unique to each brand, utilizing the keen eye we have cultivated since our founding.

Fruits Shop Aoki is a fruit specialty store that handles exquisite fruits, carefully selected by experienced fruit masters who assess the origin, climate, cultivation status, and ripeness of the fruit. The current peach fair, "Fukushima Peach Paradise," offers a wide selection of peaches of various varieties that are in season. This time, at "Fruits Shop Aoki Main Store," the first auction peaches will be sold as whole fruit, presented as a special eye-catching peach in the store. You can enjoy the start of the Fukushima peach season with the refreshing juice and aroma unique to the first peaches of the year.

Actual display at Fruits Shop Aoki Main Store

"Fukushima Prefecture Hatsuhime THE TOWER Whole Peach"

Fruits Peaks aims to deliver the true "peak of deliciousness" of fruits by using fruits from the most delicious regions and varieties at that particular season and time, carefully assessing their ripeness. This time, at "Fruits Peaks Toyosu Sail Park Store," a limited quantity version of the currently sold peach parfait "THE TOWER Whole Peach" (regular price 2,500 yen) using "Hatsuhime" peaches won at the first auction for 100,000 yen per case (16 fruits) will be offered on July 5th only. By managing the parfait until it reaches optimal ripeness for the fruit, considering factors like the tenderness and aroma of the flesh, we maximize the deliciousness of the freshly-in-season peaches. Despite using approximately two of the valuable first auction peaches that fetched a high price at the market, we will offer it at the same price as the regular "THE TOWER Whole Peach" with the desire for customers to enjoy the unique taste of the first harvest. It is a special item for those who want to taste the "first harvest" peaches that announce the start of Fukushima's peach season early, and for those who want to enjoy the taste unique to that time of year.

We will promote the appeal of Fukushima peaches in forms unique to each brand, conveying the deliciousness of the fruit itself within Fukushima Prefecture and through the experiential value of parfaits in the Tokyo metropolitan area.

Fruits Shop Aoki Main Store Fruits Peaks Toyosu Sail Park Store

Fruits Shop Aoki Main Store (405 Yatsuyamada 5-chome, Koriyama City, Fukushima Prefecture)

"Hatsuhime" peaches won at the first auction of peaches at the Fukushima City Public Wholesale Market will be sold as whole fruit.

Sales start date: July 2, 2026 (Thu) - until sold out

Sales details and price: Wooden box (12 fruits): 80,000 yen (86,400 yen including tax)

* First auction peaches will be transferred to a wooden box for sale.

Fruits Peaks Toyosu Sail Park Store (1F Toyosu Sail Park Building, 2-1-9 Toyosu, Koto Ward, Tokyo)

A limited quantity version of the popular parfait "THE TOWER Whole Peach," which is usually sold, using the first auction "Hatsuhime" peaches will be available.

Product name: "Fukushima Prefecture Hatsuhime THE TOWER Whole Peach"

Sales date: July 5, 2026 (Sun) * Limited to 10 servings (will end when sold out) * First auction peaches will be delivered to the store around July 3rd and will be displayed in the store until the sales date.

Sales price: 2,500 yen (2,750 yen including tax for dine-in)

About Fruits Shop Aoki and Fruit Masters

Founded in 1924, the fruit specialty store "Fruits Shop Aoki" currently operates 5 stores in the Tohoku and Kanto regions. At Fruits Shop Aoki, experienced fruit masters visit markets and production farms to procure only carefully selected fruits.

"Fruit Master" is a title passed down through generations at Fruits Shop Aoki. The fruit masters select exquisite fruits and deliver them with thorough management of freshness and ripeness so that customers can enjoy them at their most delicious time.

Fruits Shop Aoki: https://fruits-aoki.com/

Instagram: https://www.instagram.com/fruit_shop_aoki/

Aoki Fruits Online: https://aokifruitsonline.com/

About Fruits Peaks

A fruit tart & cafe specialty store born from the fruit specialty store "Fruits Shop Aoki," founded in 1924. It currently operates 19 stores nationwide (Fukushima, Miyagi, Saitama, Ibaraki, Tokyo, Kanagawa, with 10 stores having attached cafes). Created with the desire to "deliver sweets for eating fruit, where fruit is the star," we offer tarts made with abundant fruit, as well as parfaits and light meals at stores with cafes. We use carefully selected fruits at their peak deliciousness, and for tarts, we vary the dough and cream according to the fruit's natural sweetness and acidity to enhance its flavor.

Official Website: https://fruitspeaks.jp/ (Official website renewed on June 23, 2026.)

Instagram: https://www.instagram.com/fruitspeaks_honbu/