“Authenticity, more freely.” NEO-CHINESE Senron Grand Opening: A New Business Model Combining Neo-Chinese Cuisine x Rosé Wine

ao Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Taeko Maehara) is grand opening a new business model that combines authentic Chinese culinary techniques with small plate style and wine culture, named "Senron."

Enjoy authentic Chinese cuisine, finished with overwhelming heat, more freely.

Senron proposes a new dining experience called “NEO-CHINESE.”

Senron is a restaurant where you can enjoy authentic Chinese cuisine with the utmost freedom.

Concept

"Authentic Chinese, more freely."

Maintaining authentic Chinese culinary techniques, but in a style that can be enjoyed more casually and freely.

Chinese dishes finished with overwhelming heat. The lightness of freely choosing small plates.

And a new way to enjoy it by pairing with wine. This is not a conventional Chinese restaurant, nor a Chinese bar, but a "NEO-CHINESE" choice.

A restaurant born from a chef's dream

This project started with the idea of "creating a shining restaurant where members working in the food and beverage industry can give shape to their own aspirations."

Under the philosophy of "weaving once-in-a-lifetime encounters," ao Co., Ltd. creates restaurants based on the challenges and aspirations of each and every employee.

"Standing Bar Hotaru" in Kanda, which opened in January this year, realized a space that values close proximity to customers.

And "Senron," which is opening this time, is a new challenge that further develops this philosophy.

It was born as a place where Chinese chef Ryukun Chiba can showcase his skills, based on the experience he has cultivated so far.

The essence of NEO-CHINESE Senron

The sound of stir-frying, the rising aroma, the dance of flames.

Enjoy the live atmosphere unique to Chinese cuisine, freely in a small plate style.

Furthermore, by pairing with drinks, including rosé wine, we propose a new way to enjoy Chinese cuisine.

“Genuine Neo-Chinese that you’ll want to visit again and again, not just a casual imitation” – that’s Senron.

Signature Dishes – The Three Pillars that “Liberate Authenticity”

2-Day Preparation, 5-Hour Steaming. Revived Imperial Dongpo Pork

An authentic Chinese experience in a NEO style

— The symbol of NEO-CHINESE

A dish that symbolizes Senron is the Imperial Dongpo Pork, made with skin-on pork belly.

This traditional dish, often served in high-end Chinese restaurants in Ginza and elsewhere, is offered in a more freely enjoyable form.

After a full two days of preparation and then approximately five hours of steaming, it becomes so tender that it can be cut with chopsticks.

The gelatin of the skin and the umami of the fat melt together, achieving a rich yet elegant sweetness.

It is a symbolic dish of Senron, condensing authentic Chinese techniques and effort.

Prepared from scratch. Homemade Hand-Wrapped Gyoza</strong...