AnyMind Group Revises Mission, Vision, and Values on 10th Anniversary

AnyMind Group, Inc. (CEO: Kosuke Sogo) announced today, on the 10th anniversary of its establishment on April 7, 2016, that it has revised its Mission, Vision, and Values (MVV). The company has also launched a special 10th-anniversary website featuring its history and the new MVV.

**AnyMind Group 10th Anniversary Special Website**
URL: https://10th-anniversary.anymindgroup.com/ja

■ Background
Since its founding, AnyMind Group has expanded its business starting from Asia, and currently has bases in 15 countries and regions. The company has broadened new business possibilities together with brand companies, partner companies, and creators. Based on this growth and the expansion of its business domains, the MVV has been revised as new guidelines for the next 10 years.

■ New MVV

**〈Mission〉**
**Excite Consumers Together**

Because the excitement created with users, brands, and partners leads to business success.

Let's move forward.
We think, challenge, and draw the future.
From Asia to the world. To the next standard.

**〈Vision〉**
**The world’s new gen business infrastructure**

Leading Asia and creating an impact that spreads globally.

In a changing era,
Without being bound by common sense, we evolve the way of business and growth,
And continue to create new standards.
As a platform connecting brands, partners, and technology,
We will become the next-generation infrastructure that supports the sustainable growth of all businesses.

**〈Value〉**
**Be Open**
An open and flat attitude fosters trust and generates ideas that move the world.

**Be Bold**
Think boldly and go beyond common sense.
New business standards are not something to wait for, but something to create yourself.

**Move Faster**
Move faster than anyone else.
Turn ideas into impact and create the next-generation business infrastructure.

**Stay Updated**
Be curious and continue to learn.
With data and knowledge as our strength, take a step ahead in the changing world.

**Achieve Together**
Create together, achieve together.
Share success with colleagues, customers, and partners, and deliver excitement to end-users.

■ Comment from Kosuke Sogo, CEO of AnyMind Group
AnyMind Group, founded in Singapore in 2016, has expanded its business to 15 countries and regions starting from Asia over the past 10 years, growing together with many customers and partners. With an eye on the evolution of our business and organization, as well as changes in society and the business environment, we have re-examined 'What kind of future do we want to create?' and 'What kind of value will we deliver to the world?', and have now revised our Mission, Vision, and Values. What we aim for is to 'become the world's new gen business infrastructure.' Leveraging our strengths in technology and our global network, we want to connect companies and partners and create new business possibilities. If the first 10 years were a time to build the foundation of this company, the next 10 years will be a time to further expand the potential of that foundation. We will continue to challenge ourselves to create new value together with customers and partners around the world.


■ About AnyMind Group
AnyMind Group is a technology company founded in Singapore in 2016, with bases in 15 countries and regions, primarily in the Asian market. Starting with social marketing and social commerce, we support the business growth of brand companies by providing data and operations integrated through a BPaaS (Business Process as a Service) model that spans from EC to offline distribution. Listed on the Tokyo Stock Exchange Growth (Securities Code: 5027).

We respectfully decline any congratulatory flowers or similar gestures, while appreciating the thought.