ANY AD Inc. Concludes Strategic Business Alliance with Yamaha Motor Co., Ltd. for Digital Signage Business in Golf Courses

April 2, 2026

ANY AD Inc. and Yamaha Motor Co., Ltd. have formed a strategic business alliance to promote digital signage advertising in golf courses. ANY AD's "Golf Ad Box" will be sold through Yamaha Motor's network, aiming to address golf course management challenges and create new revenue streams for both parties.

partnershipNQ 100/100出典：PR Times

📋 Article Processing Timeline

📰 Published: April 2, 2026 at 19:00
🔍 Collected: April 2, 2026 at 14:31
🤖 AI Analyzed: April 17, 2026 at 07:16 (352h 45m after Collected)

ANY AD Inc. (Head office: Bunkyo-ku, Tokyo; Representative Director: Shinichi Furusawa; hereinafter 'ANY AD') concluded a strategic business alliance with Yamaha Motor Co., Ltd. on April 2, 2026, regarding advertising business for golf courses. Through this alliance, ANY AD's 'Golf Ad Box' *1, one of the largest digital signage advertising media for golf courses in Japan, will be sold by proxy through Yamaha Motor Co., Ltd.'s nationwide golf course network, promoting its introduction.

In recent years, the golf market has been recovering since the COVID-19 pandemic. As it becomes urgent to address management challenges such as attracting customers and improving operational efficiency at golf courses, both companies will jointly create new advertising media and provide new added value to golf courses.

Background to the Business Alliance

The domestic golf market is on a recovery trend, with the market size of golf courses in fiscal year 2024 increasing from the previous year for the fourth consecutive year, driven by the recovery of player numbers after the COVID-19 pandemic and the resurgence of inbound demand *2.

On the other hand, many golf courses are facing the following management challenges:

Planning and executing effective customer acquisition measures using web marketing.
Labor-saving in operational processes and delays in DX adoption due to personnel shortages.
Creation of new revenue opportunities other than play fees.

Under these circumstances, digital signage advertising, which can reliably disseminate information along the visitors' flow lines, is attracting attention as one of the measures that contribute to solving golf course challenges and creating new revenue opportunities.

Overview of the Business Alliance

The core of this alliance is that Yamaha Motor Co., Ltd. and its agencies will be responsible for the proxy sale of 'Golf Ad Box,' a digital signage advertising medium for golf courses developed by ANY AD. By leveraging Yamaha Motor Co., Ltd.'s robust nationwide golf course network and proposal capabilities, the alliance aims to accelerate the introduction of Golf Ad Box and promote the widespread adoption of advertising solutions for golf courses.

Both companies will collaborate to promote business, taking into account the management challenges of golf courses, to provide new added value for both advertisers and golf course operators.

Value for Both Companies

ANY AD

Strengthening sales capabilities by utilizing Yamaha Motor Co., Ltd.'s network.
Enhancing the media value of 'Golf Ad Box' by increasing the number of golf courses adopting it.

Yamaha Motor Co., Ltd.

Developing a new business model that does not depend solely on golf cart sales.
Strengthening negotiation power through package proposals of golf carts and signage equipment.

About Golf Ad Box

'Golf Ad Box' is one of the largest digital signage advertising media located inside clubhouses in Japan. It is a service that utilizes digital signage installed in golf course clubhouses and private restrooms to deliver advertisements and in-facility information with high visibility. By delivering information along the visitors' flow lines, it provides high appeal to advertisers and new revenue opportunities for golf courses.

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