New 'wants' updated every day at midnight. antiqua's non-stop release of new items continues through April.
antiqua continues its 'new item every day at midnight' campaign throughout April, offering fresh trends and styles daily across its official online store and major e-commerce platforms.
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- 📰 Published: March 28, 2026 at 22:30

antiqua Co., Ltd. will continue its 'new item release at midnight every day' campaign throughout April 2026.
The 'daily new items' initiative, which launched in March, received significant positive feedback from customers who enjoyed checking the site daily and anticipating what would come next.
Maintaining this momentum in April, every time the date changes, you can encounter new trends, new moods, and a new version of yourself.
New items will be released at midnight every day on our official site, Rakuten, Yahoo!, and au.
New items arrive as the date changes
It’s not just about increasing the number of items. antiqua’s 'midnight release' means that every time the date changes, brand-new items that no one has seen yet are added to the lineup.
April is a month of shifting temperatures and moods. From lightweight materials and designs perfect for layering to statement pieces that define your look with just one item, new choices are added daily.
You can choose the 'perfect outfit' to match your mood that day, bringing a natural sense of excitement to your daily routine.

Midnight: The timing for new arrivals
New items are released at midnight every day.
・During your relaxing time after work
・In the moments before you go to sleep
・At the start of your morning
You can discover our new lineup at any time that suits you.
New Item Lineup
Throughout April, antiqua will continue to release items with our signature design aesthetic. (Note: Some items have been available for pre-order since March 28th.)
We offer a wide range of items, from designs that incorporate current trends to versatile pieces that are easy to style. Our lineup is designed to be easily integrated into your daily life while expanding the possibilities of your personal style.