Kasumi Mori Stars in New WEBCM for Doctor's Natural Recipe Following Collaborative Product Development! Embodies Resilient Beauty in a Fantastical, Translucent 'Shiratama World'!

Angfa Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Naoto Yoshida; hereinafter 'Angfa'), which operates the inner beauty food brand 'Doctor's Natural Recipe,' will launch a collaborative product with Kasumi Mori, 'Doctor's Natural Recipe Beauty Protein Rich (Black Sesame Kinako Flavor),' on Thursday, May 14. In line with the launch, a new WEBCM starring Kasumi Mori will be released from Wednesday, May 13, 2026.

'Doctor's Natural Recipe' is an inner beauty food brand with the concept, 'Gut beauty*1 based on medical knowledge. Beautiful skin is born from the gut. 'Unshakeable core beauty' comes from daily diet.' After a brand renewal in August 2025, it further developed its approach focusing on gut health*2, expanding its product lineup to aim for 'beauty from the gut' through gut beauty*1 based on medical knowledge. This time, in collaboration with former announcer, actress, and model Kasumi Mori, we are newly launching 'Doctor's Natural Recipe Beauty Protein Rich (Black Sesame Kinako Flavor).' A new WEBCM starring Kasumi Mori will be released in conjunction with the launch.

*1: Supplementing nutrients such as beneficial bacteria in the gut to maintain beauty and health. *2: A dietary habit of consuming beneficial bacteria in the gut and dietary fiber that serves as food for these bacteria.

CM Story

The new CM features Kasumi Mori in a translucent shiratama (white ball) world under the catchphrase, 'For beauty, a smart choice called protein.' Dressed in a supple and elegant white-based outfit, Ms. Mori embodies the translucent and pure radiance of a shiratama, brought by the 'Shiratama ingredients' which are a key component of the collaboratively launched product, in a fantastical space using large white balloons dancing around her.

The commercial not only visualizes the ideal skin through beauty and image cuts but also incorporates a scene depicting the relatable struggle that everyone has, 'I've tried various choices for beauty, but in the end, I don't know which is the right one.' By showing this realistic, everyday conflict, it creates a sense of closeness, resulting in a video where viewers can receive the message on a personal level.

CM Overview

Title: [Limited Quantity] Kasumi Mori Produced Protein New Release! | Doctor's Natural Recipe WEBCM 15s [Limited Quantity] Kasumi Mori Produced Protein New Release! | Doctor's Natural Recipe WEBCM 30s

Starring: Kasumi Mori

Broadcast: Scheduled to be released sequentially as a WEB CM.

Release Date: Wednesday, May 13, 2026

CM Main Video URL: [Limited Quantity] Kasumi Mori Produced Protein New Release! | Doctor's Natural Recipe WEBCM 15s https://youtu.be/ALfX9GGASTg [Limited Quantity] Kasumi Mori Produced Protein New Release! | Doctor's Natural Recipe WEBCM 30s https://youtu.be/SAGZGDWJ14Y

・'Doctor's Natural Recipe' Brand Site https://foods.angfa-store.jp/

Behind the Scenes

Ms. Mori appeared with overwhelming translucence, dressed in a supple and elegant outfit. The shooting started with a scene using giant white balloons, a key element of the direction. While communicating closely with the director, Ms. Mori moved gracefully with the soft sway of the balloons to express the freshness of the 'Shiratama ingredients.' Her dedication to checking the monitor and perfecting every detail, down to the angle of her fingertips and facial expressions, taking multiple takes until satisfied, was very impressive. In between these serious takes, there was a playful moment where Ms. Mori tapped the white balloons, and her innocent gesture brought smiles to the staff on set.

In the scene depicting daily beauty struggles, she completely changed her sophisticated atmosphere and realistically portrayed a relatable woman in distress. When she actually held the 'Shiratama Protein' she co-developed, she showed a satisfied expression with the final product. The filming proceeded in a friendly mood, as she reconfirmed the taste and texture preferences with the staff.

The determined figure aiming for her ideal self and her everyday approachability. Ms. Mori's ability to brilliantly portray both sides made the shooting convincing, naturally embodying the 'smart choice of choosing protein for beauty.' After the wrap-up, she was surprised with a bouquet of flowers from the staff, and the filming concluded amidst warm applause.

CM Interview