Angfa Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Nao Yoshida; hereinafter "Angfa"), which operates the inner beauty food brand "Doctors Natural Recipe," will launch a collaboration product with Kasumi Mori, "Doctors Natural Recipe Beauty Protein Rich (Black Sesame Kinako Flavor)," on Thursday, May 14th. Additionally, a new web commercial featuring Kasumi Mori will be released on Wednesday, May 13th. Following the launch of the new product, a Doctors Natural Recipe new product announcement event was held on Wednesday, May 13th.

At the event, a brand explanation was given for "Doctors Natural Recipe," an inner beauty food brand that has been rebranded for approximately one year. Following the introduction of the new collaboration product with Kasumi Mori, "Doctors Natural Recipe Beauty Protein Rich (Black Sesame Kinako Flavor)," a new commercial featuring Kasumi Mori was unveiled for the first time.

Kasumi Mori Appears with a "Shiratama" in Hand, the Theme of the Collaboration Product!?

Kasumi Mori appeared holding a balloon inspired by "Shiratama Skin" (beautiful, clear skin) and wearing a soft, white-themed outfit.

Ms. Mori smiled and said, "This protein contains shiratama lactic acid bacteria, so it expresses the roundness and luster of shiratama, embodying the 'shiratama skin' image! I hope everyone can achieve this transparent shiratama skin, like this balloon, with the item I collaborated on with Doctors Natural Recipe."

Regarding the launch of the collaboration product, she commented with joy, "I'm so happy because I've been drinking it for over 4 years! I used to be an ambassador for Doctors Natural Recipe, and after that, I felt a desire to develop a product with my favorite ingredients, so I approached them, and my long-cherished wish has come true this time."

Next, the product unveiling ceremony took place. A veiled table was brought in, and when Ms. Mori pulled back the veil to reveal the product, the venue erupted in applause. Regarding the packaging, she spoke about her commitment, saying, "As the product name includes 'Rich,' I aimed to express a sense of specialness and luxury."

Kasumi Mori's Beauty Otaku Side Explodes!? Unveiled After Approximately One Year of Development! What is the Collaboration Product Kasumi Mori Was "Too Particular" About?

Kana Takeishi, the brand leader, took the stage and held a talk session about the product. Regarding the background of the collaboration, Ms. Mori commented with enthusiasm, "I've loved and been drinking Doctors Natural Recipe for 4 years. When I shared my love for it in various places, I was approached to be an ambassador. After that, I thought it would be great to have a protein with my favorite ingredients, so I approached them myself."

Brand leader Ms. Takeishi commented with joy about Ms. Mori's brand love, saying, "I was surprised to receive such a wonderful offer from Kasumi Mori herself!"

Regarding the product's key points, she said with a shy smile, "It's important to drink protein every day, so the delicious taste, natural ingredients that are gentle on the body, and the inclusion of beauty ingredients like shiratama lactic acid bacteria are key. I was so particular that it took a long time (laughs)."

Reflecting on the development period, she said, "It took about a year. I was particular about the taste, and I even did market research on popular products (laughs). My beauty otaku side came out, and I think I caused a lot of trouble for the staff (laughs)."

Next, Brand Leader Takeishi introduced the product produced by Kasumi Mori.

"The new product, 'Doctors Natural Recipe Beauty Protein Rich (Black Sesame Kinako Flavor),' is based on the concept of making a smart choice for beauty with protein. It's named 'Rich' to convey a sense of specialness. Unlike regular beauty proteins, it features a special formulation with glutathione yeast extract. It can also be enjoyed by mixing it with black sesame and kinako. The rich packaging is also a characteristic," she explained.

Ms. Mori said, "I was particular about the taste and ingredients! The black sesame kinako flavor is delicious and not too cloying, which is a key point. I repeated tastings many times to arrive at it (laughs). I also love that it's rich in ingredients beneficial for beauty.

I really wanted to include 'glutathione,' an ingredient that removes dullness from within. I'm always trying to stop 'aging,' and I used to take supplements, but I ended up taking too many and got tired of not knowing which ones were effective... So, this time, I wanted to create a protein that contains glutathione! I think the staff had a hard time adjusting various things to include it... (laughs)."

FACT BOX

  • Source: PR TIMES
  • Category: New Product