Hosei University Professor and Leading Career Researcher Kennosuke Tanaka Appointed as Chief Growth Officer (CGO) of Anfini Inc.

Photo: Second from right: Kennosuke Tanaka (CGO)

Anfini Inc. (Headquarters: Minato-ku, Tokyo; CEO: Jun Hashimoto), which promotes AI-integrated management, is pleased to announce that Kennosuke Tanaka, a professor at the Faculty of Career Design at Hosei University and a leading expert in career research, has joined the company as Chief Growth Officer (CGO).

As a researcher specializing in human capital management, career development, and organizational theory, Mr. Tanaka has supported numerous corporate human resource development, organizational transformation, and new business development initiatives. With 40 authored books, including his main work 'Protean - The Strongest Career Capital Strategy to Continue Working on the Front Lines Until Age 70,' he has established a high reputation as a leading figure in career research centered on 'the growth of people and organizations.'

With this participation, Anfini will further strengthen its support themes such as internal human capital management, career support, and reform of AI-to-management philosophy and organizational culture for clients, under the philosophy of 'Consultants First, Company Second.'

Comment from Chief Growth Officer (CGO) Kennosuke Tanaka

'I am deeply honored to join Anfini Inc. as CGO (Chief Growth Officer). The company's stance on value creation and tackling challenges plays a central role for companies to achieve sustainable growth in an era of rapid change, and I feel a great responsibility and possibility in playing a part in this. I have always addressed the "growth of people and organizations" from both the perspective of a management advisor in the business scene and career research in the academic field. Based on career theory, especially the perspective of the protean career, I have accumulated practical experience in connecting individual autonomy with organizational strategy.

Moving forward, I will utilize this knowledge to design and implement Anfini's growth strategy at a higher level. I will build a growth foundation that integrates strategy, data, and technology to enhance business scalability and reproducibility, while simultaneously promoting an integrated growth model of marketing, product, and organization starting from customer value.

At the core of growth is "people." An organization where each individual proactively faces their own career and continues to take on challenges establishes a long-term competitive advantage. I will work on implementing a "Growth OS" that connects individual career autonomy and organizational strategy, fostering an organizational culture where challenge and learning circulate. People and organizations will play a harmony of co-creation, steadily advancing toward a better future.

I will do my utmost as CGO to maximize Anfini's potential and achieve a trinity of sustainable growth where business, organization, and society are interlinked. I sincerely look forward to working with companies that are fully committed to creating the future in their respective workplaces, starting a new story of growth from here.'

LinkedIn Profile https://www.linkedin.com/in/kennosuketanaka

Comment from CEO Jun Hashimoto

'I am very encouraged and find it deeply meaningful to have CGO Tanaka join us.

Under the mission of "Destroying the traditional consulting market and pursuing the happiness of all consultants and clients," Anfini has been advocating next-generation consulting centered on AtoB (AI to Business) services. Our reason for existence is to implement the ideal state of management in a new era by integrating strategy and technology.

Since our founding, we have consistently held the belief that "all value begins with people." Even in an era of highly advanced technology, the starting point of value creation lies in the will and challenge of the individual, and sustainable growth is only realized when these are united as an organization.

CGO Tanaka is a rare talent with whom we can co-create what it means to "nurture people." His experience in pursuing individual career autonomy based on career theory, particularly the protean career perspective, has an extremely high affinity for our goal of advancing and practicing human capital management.

Anfini will update corporate business models themselves, redesign management philosophies and value creation methods, and produce Japanese companies that continue to grow sustainably. To achieve this, the implementation of a "Growth OS" where individuals, businesses, and organizations evolve as one without division is essential.

Anfini will continue to adhere to the philosophy of "Consultants First, Company Second," aiming to create value where the best workplace nurtures individual growth, and that individual growth becomes the starting point for social transformation. Once again, I welcome his participation and look forward from the bottom of my heart to walking together from here.'

LinkedIn Profile https://www.linkedin.com/in/anfiniceo

Kennosuke Tanaka Biography

Kennosuke Tanaka

Professor at the Faculty of Career Design, Hosei University. Representative Director of the Protean Career Association, and President & CEO of Career Knowledge Inc. Former Visiting Scholar at the University of California, Berkeley, and the University of Melbourne. Postdoctoral Fellow of the Japan Society for the Promotion of Science (SPD: The University of Tokyo), completed his doctoral program at the Graduate School of Social Sciences, Hitotsubashi University. Specializes in career theory and organizational theory. He has served as an external advisor for 36 companies and excels in program development and new business development. He is the author of 40 books, including 'Protean - The Strongest Career Capital Strategy to Continue Working on the Front Lines Until Age 70,' 'Pioneering Careers of the Future,' 'Growth Manager,' and 'Career Engagement.' He has serialized articles in Nikkei Business, Nikkei STYLE, and various other media. SoftBank Academia External First-Term Student. Certified Social Researcher.

Anfini Inc.

Anfini Inc. is a comprehensive consulting firm established by professionals from major consulting firms. It develops its business on two axes: the BtoB domain, which supports corporate growth primarily through consulting and education, and the BtoC domain, which creates talents and brands as a Brand Generator.

Awarded the 'Best Venture 100' for three consecutive years since FY2024.