tiny tiny to Launch Collaboration Items with Popular Character 'Josemaru' on June 11
tiny tiny, under the Adastria Group, will release collaboration items featuring the viral social media character 'Josemaru' on June 11 via its official web store. An in-store photo booth event will also be held at Lumine Est Shinjuku.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 18:00
- 🔍 Collected: May 22, 2026 at 09:31
- 🤖 AI Analyzed: May 22, 2026 at 09:58 (27 min after Collected)
tiny tiny, a feminine-styled accessory brand by Adastria Co., Ltd. (Adastria Group), is launching a collaboration with 'Josemaru,' a popular character among Gen Z. Items will be previewed on the official 'and ST' web store starting May 22 and go on sale on June 11 at the tiny tiny Lumine Est Shinjuku store and the official web store. Additionally, a limited-time receipt photo booth event will be held at the Lumine Est Shinjuku store starting on the launch date.
'Josemaru' is a character concept featuring a 0-year-old Bichon Frise puppy that 'lives in reality' and works a 5-day week, which has gained significant traction on social media. The collaboration collection features plush charms, pouches, and tote bags showcasing Josemaru and friends dressed up with ribbons and sunglasses. All items incorporate Josemaru’s signature hand-drawn brand logo.
[Release Details]
- Preview Date: May 22, 2026 (Friday)
- Official Launch Date: June 11, 2026 (Thursday)
- Availability: tiny tiny Lumine Est Shinjuku, official 'and ST' web store
'Josemaru' is a character concept featuring a 0-year-old Bichon Frise puppy that 'lives in reality' and works a 5-day week, which has gained significant traction on social media. The collaboration collection features plush charms, pouches, and tote bags showcasing Josemaru and friends dressed up with ribbons and sunglasses. All items incorporate Josemaru’s signature hand-drawn brand logo.
[Release Details]
- Preview Date: May 22, 2026 (Friday)
- Official Launch Date: June 11, 2026 (Thursday)
- Availability: tiny tiny Lumine Est Shinjuku, official 'and ST' web store
FAQ
「tiny tiny」と「じょせまる」のコラボはいつ発売されますか？
2026年6月11日（木）より「tiny tiny」ルミネエスト新宿店および公式WEBストア「and ST」にて発売されます。
コラボアイテムの先行公開はいつからですか？
2026年5月22日（金）10:00より順次、公式WEBストア「and ST」にて先行公開されます。
どのようなアイテムが販売されますか？
ぬいぐるみチャーム、トートバッグ、ポーチがラインアップされています。
「じょせまる」とはどのようなキャラクターですか？
“現実を生きるちいさないのち”をコンセプトにした、週5で働くビションフリーゼの赤ちゃん（0歳）のキャラクターです。
ルミネエスト新宿店限定のイベントはありますか？
はい、本発売日より限定のグラフィックが入ったレシート写真機を体験できるイベントが開催されます。