studio CLIP Launches First Collaboration with Popular Picture Book Character "Nontan"! All 37 Items Go on Sale from May 13 (Wednesday)

studio CLIP, a brand of Adastria Co., Ltd. (Headquarters: Shibuya 2-21-1, Shibuya-ku, Tokyo; Representative Director and President: Yoshiki Kitamura), which operates over 40 multi-brands under the mission of “Play fashion!” within the Adastria HD Group, will launch collaboration items with "Nontan," a beloved picture book character celebrating its 50th anniversary this year, starting from May 13, 2026 (Wednesday). These items will be available at the official WEB store and ST and domestic studio CLIP stores. A total of 37 types of bright and colorful lifestyle goods, perfect for early summer, will be offered. Additionally, as a limited offer for physical stores, customers who purchase 5,000 yen (tax included) or more of in-store products, including at least one Nontan collaboration item, will receive a "sticker set" on a first-come, first-served basis.

studio CLIP is a brand that proposes a lifestyle where you can spend a little special time in your ordinary daily life, with the brand message of "just right living."

"Nontan" is a long-selling picture book series celebrating its 50th anniversary this year. In this commemorative year, studio CLIP's first collaboration has been realized. This collaboration offers a wide variety of summer goods perfect for leisure scenes, such as pouches with cool packs, handy fans, and ice bottle bags, in addition to interior and kitchen goods. These items are not only cute but also practical, adding color to daily life. We also paid close attention to the color scheme of the items, finishing them with trendy designs like stripes and two-tone colors that are easy for adults to use.

Overview

Special website release: May 7, 2026 (Thursday) 10:00 AM~

Special website: https://www.dot-st.com/studioclip/cp/sc2026nontan

Release date: May 13, 2026 (Wednesday) 10:00 AM~

*Physical stores will follow their respective business hours.

Handling stores:

● studio CLIP stores *Some excluded stores. Please check "Excluded stores" below.

● and ST Store LaLaport Anjo, Emiterrace Tokorozawa stores only

● Official WEB store and ST

● ZOZOTOWN *Sales sequentially ● Rakuten Fashion *Sales sequentially

Excluded stores:

● studio CLIP Ikebukuro Shopping Park store

● All studio CLIP Outlet stores

● and ST stores other than LaLaport Anjo and Emiterrace Tokorozawa

● All daily CLIP stores

Product details

*All prices include tax.

Clasp insulated bag ¥3,490

Pet bottle holder with charm ¥3,300

Lunch BOX set of 3 ¥2,490

Printed mug ¥2,490

Water-repellent plate ¥2,200

Knitted pouch L ¥2,490

Knitted pouch M ¥2,390

Peltier handy fan ¥3,790

PVC multi pouch L ¥2,390

PVC multi pouch M ¥1,890

Silhouette clip ¥2,790

Plush keychain ¥1,490

Yurayura Nontan ¥6,990

Pile blanket ¥3,990

Three-dimensional single flower vase ¥2,090

Limited to physical stores! Original sticker gift

At studio CLIP physical stores, customers who purchase 5,000 yen (tax included) or more of in-store products, including at least one Nontan collaboration item, will receive a collaboration sticker set.

*Ends when supplies run out.

*No novelty distribution at WEB or and ST stores.

About Nontan

The picture book "Nontan" series, created by Sachiko Kiyono, was born in 1976 and is a long-seller with over 35 million copies in cumulative circulation. Curious, mischievous, and full of energy, Nontan continues to be loved by a wide range of generations, from children to adults, even as it celebrates its 50th anniversary.

About studio CLIP

studio CLIP is a brand that proposes a lifestyle where you can spend a little special time in your ordinary daily life, with the brand message of "just right living." It operates 178 stores nationwide (as of the end of March 2026, including WEB stores) and targets women in their 30s and 40s.

<Official WEB store and ST> http://www.dot-st.com/studioclip/

<Instagram> https://www.instagram.com/studioclip/

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