Murasaki Sports Opens on 'and ST' Web Store with Over 25 Curated Brands! Co-creating 'Play' Beyond Corporate Boundaries
and ST HD Group's fashion platform 'and ST' has welcomed Murasaki Sports, launching 27 brands on April 22, 2026. This partnership aims for mid-to-long-term collaboration focusing on 'retailtainment'—fusing fashion, technology, and community through the shared theme of 'play'.
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- 📰 Published: April 22, 2026 at 21:00
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and ST HD Group’s and ST Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Yuya Sakurai), which operates mall, media, and production businesses, is pleased to announce that sales for 27 brands from Murasaki Sports Co., Ltd. (Headquarters: Taito-ku, Tokyo; Chairman: Motoichi Kanayama) will begin today, Wednesday, April 22, 2026, on the fashion platform 'and ST'.
and ST aims for the realization of 'retailtainment'—evolving from a 'place to buy' to a 'place to play' and transforming the shopping experience itself into something enthusiastic by combining fashion, technology, and community. This time, our mission 'Play fashion!' and Murasaki Sports' philosophy of 'RIDE LIFE' and 'Connecting through play' have deeply resonated, leading to the start of a mid-to-long-term initiative envisioning multi-faceted collaboration where fashion and sports intersect.
As the first phase, 27 brands handled by Murasaki Sports will be sold all at once on the 'and ST' web store. POP-UP events are also planned for the Harajuku flagship store 'and ST TOKYO' toward the summer. Moving forward, we will expand the range of brands and integrate the communities and resources of both companies to explore various ways to create experiences that make our customers' daily lives more enjoyable.
■ Murasaki Sports Shop Overview
Curated RIDE LIFE WEAR from Murasaki Sports is gathered within 'and ST'. With a rich variation covering men's, women's, and kids', we create new encounters with items that color an active lifestyle.
Sales Start: Wednesday, April 22, 2026, 12:00~
Shop URL: https://www.dot-st.com/murasakisports/
Opening Commemorative Campaign:
1. 10% point back on all items
2. Time sale (April 22, 2026, 12:00 to April 29, 23:59)
Participating Brands:
RIKKA FEMME/RIP CURL/adidas/PUMA/NEW ERA/SALOMON/BILLABONG/DC/Hurley/
RVCA/Carhartt/adidas Skateboarding/NORTHWAVE/BIRKENSTOCK/HUNTER/
CHUMS/ASICS Skateboarding/THRASHER/G-PRIDE/Columbia/DEAR LAUREL/ELEMENT/
QUIKSILVER/ROXY/SANTA CRUZ/TOY MACHINE/CASIO, etc.
*Please check the sales page for the latest lineup and product details. More brands will be added in the future.
Categories:
- Men's (Sportswear, Shoes, Apparel, Sports accessories, Fashion accessories)
- Women's (Sportswear, Shoes, Apparel, Sports accessories, Fashion accessories)
- Kids' (Sportswear, Shoes, Apparel, Sports accessories, Fashion accessories)
■ Murasaki Sports Featured Items
[RIKKA FEMME / Asymmetric 3-Piece Swimsuit]
Sophistication shown through asymmetry. Trendy design with elegance and a relaxed feel, this 3-piece swimsuit set provides body coverage while enhancing style. The combination of a peplum bra, bikini shorts, and flare long pants allows for various styling options depending on the scene or mood.
[adidas skateboarding SAMBA ADV]
An 'ADV' model that has evolved for skateboarding while inheriting the DNA of the Samba series. A hybrid design fusing classic style and functionality. This limited color model is highly recommended for any style from street to feminine, for both men and women.
[NEW ERA / Cap 9TWENTY Ribbon Flower Jacquard White 14745036]
A sophisticated and feminine cap featuring ribbon straps and delicate cut jacquard. The sheer material adds a touch of glamour to spring and summer outfits, while the metal pin on the front provides an elegant accent. Based on the '9TWENTY' for a soft fit, it balances functionality and design.
■ Comment from Yoichi Kanayama, President of Murasaki Sports Co., Ltd.
Through this opening on 'and ST', the keyword 'Connecting through play' that Murasaki Sports has cherished...
and ST aims for the realization of 'retailtainment'—evolving from a 'place to buy' to a 'place to play' and transforming the shopping experience itself into something enthusiastic by combining fashion, technology, and community. This time, our mission 'Play fashion!' and Murasaki Sports' philosophy of 'RIDE LIFE' and 'Connecting through play' have deeply resonated, leading to the start of a mid-to-long-term initiative envisioning multi-faceted collaboration where fashion and sports intersect.
As the first phase, 27 brands handled by Murasaki Sports will be sold all at once on the 'and ST' web store. POP-UP events are also planned for the Harajuku flagship store 'and ST TOKYO' toward the summer. Moving forward, we will expand the range of brands and integrate the communities and resources of both companies to explore various ways to create experiences that make our customers' daily lives more enjoyable.
■ Murasaki Sports Shop Overview
Curated RIDE LIFE WEAR from Murasaki Sports is gathered within 'and ST'. With a rich variation covering men's, women's, and kids', we create new encounters with items that color an active lifestyle.
Sales Start: Wednesday, April 22, 2026, 12:00~
Shop URL: https://www.dot-st.com/murasakisports/
Opening Commemorative Campaign:
1. 10% point back on all items
2. Time sale (April 22, 2026, 12:00 to April 29, 23:59)
Participating Brands:
RIKKA FEMME/RIP CURL/adidas/PUMA/NEW ERA/SALOMON/BILLABONG/DC/Hurley/
RVCA/Carhartt/adidas Skateboarding/NORTHWAVE/BIRKENSTOCK/HUNTER/
CHUMS/ASICS Skateboarding/THRASHER/G-PRIDE/Columbia/DEAR LAUREL/ELEMENT/
QUIKSILVER/ROXY/SANTA CRUZ/TOY MACHINE/CASIO, etc.
*Please check the sales page for the latest lineup and product details. More brands will be added in the future.
Categories:
- Men's (Sportswear, Shoes, Apparel, Sports accessories, Fashion accessories)
- Women's (Sportswear, Shoes, Apparel, Sports accessories, Fashion accessories)
- Kids' (Sportswear, Shoes, Apparel, Sports accessories, Fashion accessories)
■ Murasaki Sports Featured Items
[RIKKA FEMME / Asymmetric 3-Piece Swimsuit]
Sophistication shown through asymmetry. Trendy design with elegance and a relaxed feel, this 3-piece swimsuit set provides body coverage while enhancing style. The combination of a peplum bra, bikini shorts, and flare long pants allows for various styling options depending on the scene or mood.
[adidas skateboarding SAMBA ADV]
An 'ADV' model that has evolved for skateboarding while inheriting the DNA of the Samba series. A hybrid design fusing classic style and functionality. This limited color model is highly recommended for any style from street to feminine, for both men and women.
[NEW ERA / Cap 9TWENTY Ribbon Flower Jacquard White 14745036]
A sophisticated and feminine cap featuring ribbon straps and delicate cut jacquard. The sheer material adds a touch of glamour to spring and summer outfits, while the metal pin on the front provides an elegant accent. Based on the '9TWENTY' for a soft fit, it balances functionality and design.
■ Comment from Yoichi Kanayama, President of Murasaki Sports Co., Ltd.
Through this opening on 'and ST', the keyword 'Connecting through play' that Murasaki Sports has cherished...