Town's General Store 'GEORGE'S' Opens a New Store in ecute Omiya, Saitama Prefecture on Thursday, April 23!
Adastria's lifestyle brand 'GEORGE'S' will open a new store in ecute Omiya inside JR Omiya Station on April 23, 2026. Various opening campaigns will be held.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 21:00
- 🔍 Collected: April 14, 2026 at 12:31
- 🤖 AI Analyzed: April 19, 2026 at 17:35 (125h 3m after Collected)
'GEORGE'S', operated by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Yoshiki Kitamura), which develops over 40 multi-brands under the And ST HD Group with the mission of 'Play fashion!', will open a new store in ecute Omiya (Saitama City, Saitama Prefecture) on Thursday, April 23, 2026.
'GEORGE'S' is a general store that offers a wide range of daily-use general goods, clothes, and fun items that make you want to give them to someone as a gift. The ecute Omiya store will feature a variety of items centered on general goods, original products, women's apparel, and some unisex products. Its product selection with a sense of culture, uniqueness, and playfulness offers exciting products that lift the mood regardless of gender or generation, editing the sales floor from the unique perspective of 'GEORGE'S'.
■ ecute Omiya Store Overview
Opening date: Thursday, April 23, 2026
Location: Inside the ticket gates of JR Omiya Station, 630 Nishikicho, Omiya-ku, Saitama City, Saitama Prefecture 330-0853
Business hours: Mon-Sat 10:00-21:00, Sun/Hol 10:00-20:30
■ ecute Omiya Store Opening Events
1) 10% OFF all items for and ST members only!
Period: April 23 (Thu) - May 6 (Wed), 2026
*For and ST members only, including those who join on the day.
*Some products and services are excluded.
2) Free ecute Omiya store original tote bag for those who purchase 2,500 yen or more including tax
Distribution period: April 23 (Thu) - April 26 (Sun), 2026
*Limited to the first 50 people each day.
3) Free gacha-gacha (capsule figure) play for those who purchase 3,500 yen or more including tax
Distribution period: April 23 (Thu) - April 26 (Sun), 2026
4) Limited time SALE! Original eco-bags offered at a special price
Period: April 23 (Thu) - May 6 (Wed), 2026
Reel eco-bag: Offered from 1,650 yen down to 1,100 yen
*All prices include tax. Ends while supplies last.
5) Special 10% OFF coupon that can be used later
Distribution period: April 23 (Thu) - May 6 (Wed), 2026
Coupon usage period: May 21 (Thu) - June 30 (Tue), 2026
*Ends while supplies last.
6) Free original uchiwa (fan) with purchase during the period
Distribution period: From May 2 (Sat), 2026. Ends while supplies last.
■ About 'GEORGE'S'
GEORGE'S is a general store that offers a wide range of general goods and clothes for daily use, and fun items you want to gift. A 'general store of the town you live in', filled with things that make everyday life a little bit special.
■ About Adastria Co., Ltd.
Adastria Co., Ltd. operates about 1,500 stores domestically and internationally with over 40 brands across multiple categories. Under the group mission 'Play fashion!', it aims to become a multi-brand company with global influence.
'GEORGE'S' is a general store that offers a wide range of daily-use general goods, clothes, and fun items that make you want to give them to someone as a gift. The ecute Omiya store will feature a variety of items centered on general goods, original products, women's apparel, and some unisex products. Its product selection with a sense of culture, uniqueness, and playfulness offers exciting products that lift the mood regardless of gender or generation, editing the sales floor from the unique perspective of 'GEORGE'S'.
■ ecute Omiya Store Overview
Opening date: Thursday, April 23, 2026
Location: Inside the ticket gates of JR Omiya Station, 630 Nishikicho, Omiya-ku, Saitama City, Saitama Prefecture 330-0853
Business hours: Mon-Sat 10:00-21:00, Sun/Hol 10:00-20:30
■ ecute Omiya Store Opening Events
1) 10% OFF all items for and ST members only!
Period: April 23 (Thu) - May 6 (Wed), 2026
*For and ST members only, including those who join on the day.
*Some products and services are excluded.
2) Free ecute Omiya store original tote bag for those who purchase 2,500 yen or more including tax
Distribution period: April 23 (Thu) - April 26 (Sun), 2026
*Limited to the first 50 people each day.
3) Free gacha-gacha (capsule figure) play for those who purchase 3,500 yen or more including tax
Distribution period: April 23 (Thu) - April 26 (Sun), 2026
4) Limited time SALE! Original eco-bags offered at a special price
Period: April 23 (Thu) - May 6 (Wed), 2026
Reel eco-bag: Offered from 1,650 yen down to 1,100 yen
*All prices include tax. Ends while supplies last.
5) Special 10% OFF coupon that can be used later
Distribution period: April 23 (Thu) - May 6 (Wed), 2026
Coupon usage period: May 21 (Thu) - June 30 (Tue), 2026
*Ends while supplies last.
6) Free original uchiwa (fan) with purchase during the period
Distribution period: From May 2 (Sat), 2026. Ends while supplies last.
■ About 'GEORGE'S'
GEORGE'S is a general store that offers a wide range of general goods and clothes for daily use, and fun items you want to gift. A 'general store of the town you live in', filled with things that make everyday life a little bit special.
■ About Adastria Co., Ltd.
Adastria Co., Ltd. operates about 1,500 stores domestically and internationally with over 40 brands across multiple categories. Under the group mission 'Play fashion!', it aims to become a multi-brand company with global influence.