[niko and ...] The second collaboration to color everyday life with the popular lifestyle brand "wiggle wiggle" from Korea! Nationwide release from Thursday, April 9th.
Adastria Co., Ltd.'s style editorial brand "niko and ..." is launching its second collaboration with the popular Korean lifestyle brand "wiggle wiggle" on April 9, 2026. This collection, inspired by "wiggle wiggle"'s "Maximal HAPPINESS" concept, features apparel, fashion accessories, and popular lifestyle goods from "niko and ..." with graphics from the "Smile We Love" series. The items will be available at all "niko and ..." stores in Japan, some overseas stores, the official web store and ST, and select products at "WIGGLE WIGGLE.ZIP HARAJUKU."
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 18:00
- 🔍 Collected: April 9, 2026 at 09:30
- 🤖 AI Analyzed: April 18, 2026 at 17:13 (223h 42m after Collected)
Adastria Co., Ltd. (Headquarters: Shibuya 2-21-1, Shibuya-ku, Tokyo; Representative Director and President: Yoshiki Kitamura), which operates over 40 multi-brands under the and ST HD Group with the mission of "Play fashion!", will release collaboration items with the popular lifestyle brand "wiggle wiggle" from Korea, through its style editorial brand "niko and ...". These items will be available from Thursday, April 9, 2026, at all "niko and ..." stores, the official web store "and ST", and some products at "WIGGLE WIGGLE.ZIP HARAJUKU".
"niko and ..." develops projects that propose unique goods and experiences through the nine elements of its brand concept "uni9ue senses" (clothing, food, housing, play, knowledge, health, travel, music, LOCAL). "wiggle wiggle" is a lifestyle brand originating from Seoul, Korea, and its first flagship store in Japan, "WIGGLE WIGGLE.ZIP HARAJUKU," which opened in Harajuku, Tokyo, has become a hot topic on social media and in the media, gaining popularity among a wide range of demographics. The first collaboration, released in June 2025, was very well received, and now the long-awaited second collaboration has been realized.
The second collaboration also features special designs inspired by "wiggle wiggle"'s brand concept of "Maximal HAPPINESS," centered around the popular "Smile We Love" series graphics. Furthermore, this time, in addition to the highly popular apparel and fashion accessories from the first collaboration, "niko and ..."'s very popular lifestyle goods will also be available.
The apparel lineup includes items that can bring a happy mood to your everyday coordination, such as a striped T-shirt that can be enjoyed in various styles with a scarf set, and a polo shirt featuring graphic embroidery on the chest and a bicolor design. Accessories such as eye-catching 2-way bags with pop colors and patterns, and socks with stripes and ribs, are also abundant, allowing you to enjoy the entire worldview.
The goods lineup includes gadget items such as headphones and iPhone cases featuring popular "wiggle wiggle" graphics. "niko and ..."'s popular mobile batteries and Bluetooth earphones will also appear in collaboration-exclusive designs, adding color to everyday life.
■ Release Overview
Release Date: From 10:00 AM on Thursday, April 9, 2026, sequentially
Special Website: https://www.dot-st.com/nikoand/cp/2026_wigglewiggle
Handling Stores:
All "niko and ..." stores in Japan, some overseas stores
Official Web Store and ST
"WIGGLE WIGGLE.ZIP HARAJUKU" *Only some products will be available.
■ Product Details (Partial Excerpt)
Product Name: Raglan T-shirt
Price: 5,500 yen (tax included)
Color Options: Ivory / Beige / Navy (model wearing)
Sizes: M / L
Product Name: 2-Way Shoulder Bag
Price: 4,990 yen (tax included)
Color Options: Pink / Yellow (model wearing) / Navy
Product Name: Wireless Headphones
Price: 3,300 yen (tax included)
Product Name: Scarf Set Border T-shirt
Price: 5,500 yen (tax included)
Color Options: Blue / Orange / Brown (model wearing)
Product Name: Layered Mesh One-piece
Price: 6,000 yen (tax included)
Color Options: Red (model wearing) / Black
Product Name: Assorted Cap
Price: 3,990 yen (tax included)
Color Options: Navy / Off-white
Product Name: iPhone Case 13~15
Price: 2,200 yen (tax included)
Color Options: Yellow / Blue
Product Name: Bluetooth Earphones
Price: 3,630 yen (tax included)
Product Name: AirPods Pro Case
Price: 1,650 yen (tax included)
Product Name: AC Adapter with Case
Price: 2,200 yen (tax included)
Product Name: CtoC Cable 1m
Price: 1,320 yen (tax included)
■ About "wiggle wiggle"
wiggle wiggle is a lifestyle brand born in Korea.
Under the theme of "Maximal HAPPINESS," it offers colorful and playful items such as fashion accessories, smartphone accessories, and interior goods. With a unique style that adds fun and vibrancy to everyday life, it is popular among a wide range of age groups, especially Gen Z and people in their 30s. With bold color schemes unlike any other and unique designs that resonate with sensibility, it adds excitement to everyday life. Through "kawaii" that makes your heart dance, wiggle wiggle continues to deliver happy experiences.
■ About "niko and ..."
"niko and ..." is a "style editorial brand" that offers apparel, miscellaneous goods, furniture, and food. It features a lineup of items that are not only practical but also have a touch of humor, allowing customers to "encounter" unexpected surprises and discoveries, and eventually "suit" their own lifestyle. Based on this message, the brand targets men and women in their 20s and 30s.
Operates 147 stores nationwide (as of the end of March 2026, including web stores).
■ About Adastria Co., Ltd.
Adastria Co., Ltd. operates approximately 1,500 stores domestically and internationally across more than 40 brands, including "GLOBAL WORK," "niko and ...," and "LOWRYS FARM," in multi-brand and multi-category formats. Under the group mission "Play fashion!", the company aims to excite everyone's lives through fashion and become a multi-brand company with global influence.
■ About and ST HD Group
The and ST HD Group is a multi-company group consisting of "Adastria Co., Ltd.", "Element Rule Co., Ltd.", "BUZZWIT Co., Ltd.", and "Zetton Co., Ltd.", which operate apparel, miscellaneous goods, and food brands, as well as "and ST Co., Ltd." which operates mall and media businesses, "and ST Logistics Co., Ltd." which handles group logistics, and the special subsidiary "WeOur Co., Ltd.".
The group aims to strengthen ties with various stakeholders and become a "Play fashion! platformer" that spreads the excitement of fashion both domestically and internationally.