and ST to Hold "Gachapin & Mukku Everyone's Friend Day" Collaboration Campaign Starting April 2, 2026!
and ST collaborates with Gachapin & Mukku, holding a commemorative event in Harajuku on April 2nd.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 21:30
- 🔍 Collected: March 30, 2026 at 22:56 (1h 26m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:19 (362h 23m after Collected)
And ST Co., Ltd. (Headquarters: Shibuya 2-21-1, Shibuya-ku, Tokyo; President & CEO: Yuya Sakurai), which operates the mall & media business and produce business within the And ST HD Group, will participate in the "Gachapin & Mukku Everyone's Friend Day" project, planned by Fuji Television Network, Inc. and Fuji Consumer Products LLC, and will hold a collaboration campaign starting Thursday, April 2, 2026.
"and ST" is a platform that promotes fashion and lifestyle possibilities and their appeal by developing OMO (Online Merges with Offline) stores that fuse the benefits of web stores and physical stores, under the message "Fun, for Everyone, Starts Here." This time, the decision to participate in the "Gachapin & Mukku Everyone's Friend Day" project was made because the platform's aspiration to create a place where everyone can freely enjoy and connect through fashion aligns with the long-cherished motto of Gachapin & Mukku, "Everyone's Friend." By merging the warm worldview of the characters with the sensibility of "and ST," we will spread a new circle of "fun" from Harajuku.
The collaboration campaign will feature the sale of collaboration items with popular characters including Gachapin & Mukku. At "and ST TOKYO" in Harajuku, experiential content will be developed under the title "Everyone's Friend Surprise Grand Operation" to celebrate Gachapin & Mukku's birthday on April 2nd.
Additionally, an SNS campaign will be held to present "and ST x Gachapin & Mukku Everyone's Friend Day" collaboration items.
■and ST x Gachapin & Mukku Everyone's Friend Day "Everyone's Friend Surprise Grand Operation" Overview
Campaign Period: Thursday, April 2, 2026 – Wednesday, April 22, 2026
Campaign Stores: and ST TOKYO (1F, WITH HARAJUKU, 1-14-30 Jingumae, Shibuya-ku, Tokyo)
#AndSTAndEveryone'sFriendDay 4 Fun Participation Missions
・Mission 1: Deliver Your Birthday Message!
A special board will be set up inside the and ST TOKYO store where you can write birthday messages for Gachapin & Mukku.
・Mission 2: Find Gachapin & Mukku!
A collaborative version of the original "Harajuku Illustration" will appear inside the and ST TOKYO store. Popular characters, including Gachapin & Mukku, are hidden within the illustration, allowing for a find-and-seek experience.
・Mission 3: Get the "Everyone's Friend Collection"!
To commemorate "Gachapin & Mukku Everyone's Friend Day," we will sell the "Everyone's Friend Collection" collaboration items from and ST × Gachapin & Mukku. Collaboration items for "Gachapin & Mukku Everyone's Friend Day" from the popular brands "LOWRYS FARM" and "studio CLIP" of our group company, Adastria Co., Ltd., will also be available. The first customers to purchase collaboration items at and ST TOKYO will receive an original "Gachapin & Mukku Everyone's Friend Day"...
FAQ
What is the "Gachapin & Mukku Everyone's Friend Day" project?
It is a project planned by Fuji Television Network, Inc. and Fuji Consumer Products LLC, aimed at celebrating friendship and connection, with Gachapin & Mukku as central figures.
What is the "and ST" platform?
and ST is a platform that promotes fashion and lifestyle possibilities by developing OMO (Online Merges with Offline) stores, under the message "Fun, for Everyone, Starts Here."
When and where will the collaboration campaign be held?
The campaign will be held from April 2, 2026, to April 22, 2026, primarily at and ST TOKYO in Harajuku.
What kind of activities are planned for the campaign?
Activities include the sale of collaboration items, experiential content like writing birthday messages and a character hunt at and ST TOKYO, and an SNS campaign.
Are there any special collaborations with other brands?
Yes, collaboration items from popular Adastria brands "LOWRYS FARM" and "studio CLIP" will also be available.