Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and Representative Director: Yoshiteru Kitamura), which operates over 40 multi-brands under the ands.st HD Group with the mission of “Play fashion!”, is embarking on its first park business in Senba Park in Mito City, Ibaraki Prefecture, its birthplace. The style editorial brand "niko and ..." will produce the facility and space, opening on Thursday, April 23, 2026, as "niko and ... BASE."

The facility where "niko and ... BASE" will open is part of "Mito Kobun Terrace" in Senba Park, a new lakeside landmark utilizing the Park-PFI system in Senba Park, Mito City, Ibaraki Prefecture.

Prior to the opening, a special website has been launched and an official Instagram account has been opened.

"niko and ..." develops projects that propose unique things and experiences through the nine elements of its brand concept, “uni9ue senses” (clothing, food, housing, play, knowledge, health, travel, music, LOCAL). In the newly challenged park business "niko and ... BASE," with the concept of “play, eat, and refresh...”, a sauna, the first for the brand, will be permanently installed as a facility.

As a space where visitors can relax, it will feature a cafe lounge of "niko and ... COFFEE," a barbecue area where visitors can enjoy without bringing anything, a multi-purpose court that can be used for pickleball and various events, and a running station. It is a complex facility that can be enjoyed by people of all ages throughout the year.

This time, a new special website for "niko and ... BASE" has been launched. The special website will be updated regularly with details of each content and event information. Reservations for the barbecue area, which can be enjoyed empty-handed, and the multi-purpose court, where you can enjoy the highly anticipated outdoor sport "pickleball," can also be made through the special website.

At the same time, the official Instagram account for "niko and ... BASE" has been opened. Various information related to "niko and ... BASE" will be communicated there.

*Please note that the images are for illustrative purposes only and may differ from the actual design.

**■ "niko and ... BASE" Special Website**

On the special website for "niko and ... BASE," in addition to disseminating information on each content and events, reservations for the barbecue area and multi-purpose court can also be made.

Special website URL: https://www.nikoand.jp/base/

**■ "niko and ... BASE" Facility Details**

**Opening Date:** April 23, 2026 (Thursday)

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  • Source: PR Times
  • Category: News