[New Business Launch] and factory Co., Ltd. Launches 'Bridge Business' for IP-based Merchandise and Brand Collaborations
Key facts
- [New Business Launch] and factory Co., Ltd. Launches 'Bridge Business' for IP-based Merchandise and Brand Collaborations
- and factory Co., Ltd. announced the full-scale launch of its 'Bridge Business' in June 2026, a new venture in the IP utilization field that handles merchandise development and brand collaborations. The business was inherited through an absorption-type split and already has track records with services like 'Basyauma Store', 'hanameku', and 'ANIME GIFT LABO'.
- Source: PR Times
- Date: June 3, 2026
Direct answer
and factory Co., Ltd. announced the full-scale launch of its 'Bridge Business' in June 2026, a new venture in the IP utilization field that handles merchandise development and brand collaborations. The business was inherited through an absorption-type split and already has track records with services like 'Basyauma Store', 'hanameku', and 'ANIME GIFT LABO'.
- Citation
- [New Business Launch] and factory Co., Ltd. Launches 'Bridge Business' for IP-based Merchandise and Brand Collaborations (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
and factory Co., Ltd. announced the full-scale launch of its 'Bridge Business' in June 2026, a new venture in the IP utilization field that handles merchandise development and brand collaborations. The business was inherited through an absorption-type split and already has track records with services like 'Basyauma Store', 'hanameku', and 'ANIME GIFT LABO'.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 18:00
- 🔍 Collected: June 3, 2026 at 09:20
- 🤖 AI Analyzed: June 7, 2026 at 01:57 (88h 37m after Collected)
and factory Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President and Representative Director: Rinji Aoki; hereinafter 'and factory') is pleased to announce the full-scale launch of its 'Bridge Business' in June 2026, a new venture in the IP (Intellectual Property) utilization field that handles merchandise development and brand collaborations.
Business Overview
About the Bridge Business
The company has been focused on maximizing the value of IP, primarily in the entertainment sector.
Recently, with the rapid global expansion of the fan business and D2C market, there is a growing need for mechanisms to deliver high-engagement content from IP holders and influencers more directly to fans. Therefore, the company has inherited and launched the new 'Bridge Business' through an absorption-type split, transforming the appeal of IP into forms such as 'merchandise development' and 'brand collaborations', serving as a 'bridge' that firmly connects fans and content.
Track Record of Brands and EC Sites
The Bridge Business is already involved in operating D2C stores and planning products for some of Japan's largest services, as well as for highly popular influencers and anime works. The lineup will be further expanded in the future.
Basyauma Store
https://basyauma.base.shop/
A collaboration store producing limited apparel (Basya T-shirts) and original goods (acrylic stands, etc.) by the popular cooking influencer 'Basyauma', who has over 1 million cumulative followers on social media.
hanameku
https://hanameku.jp/
One of Japan's largest 'flower subscription' services that delivers carefully selected seasonal fresh flowers directly from the market to the customer's home mailbox, easy for light users to start.
P-chan's Latte Time!
https://www.pmarusama.shop/
(*Sales have currently ended)
A limited collaboration store producing cafe latte bases filled with the personal touch of the popular multi-entertainer 'P Maru-sama.', who has over 3.17 million YouTube subscribers (as of June 1, 2026).
ANIME GIFT LABO
https://anime-giftlab.jp/
A character commerce platform offering officially licensed goods for popular TV anime works and original planned products suitable for gift-giving occasions.
About and factory
and factory's mission is to 'deliver & to everyday life', providing services that enrich people's lives. The company sincerely explores business possibilities in various fields beyond entertainment.
Company Overview
and factory Co., Ltd.
Representative: President and Representative Director Rinji Aoki
Location: 〒153-0042
Sumitomo Fudosan Aobadai Tower 9F, 3-6-28 Aobadai, Meguro-ku, Tokyo
Established: September 16, 2014
Capital: 70 million yen (as of end of January 2026)
Number of Employees: 128 (as of end of August 2025)
Securities Code: 7035
Business Overview
About the Bridge Business
The company has been focused on maximizing the value of IP, primarily in the entertainment sector.
Recently, with the rapid global expansion of the fan business and D2C market, there is a growing need for mechanisms to deliver high-engagement content from IP holders and influencers more directly to fans. Therefore, the company has inherited and launched the new 'Bridge Business' through an absorption-type split, transforming the appeal of IP into forms such as 'merchandise development' and 'brand collaborations', serving as a 'bridge' that firmly connects fans and content.
Track Record of Brands and EC Sites
The Bridge Business is already involved in operating D2C stores and planning products for some of Japan's largest services, as well as for highly popular influencers and anime works. The lineup will be further expanded in the future.
Basyauma Store
https://basyauma.base.shop/
A collaboration store producing limited apparel (Basya T-shirts) and original goods (acrylic stands, etc.) by the popular cooking influencer 'Basyauma', who has over 1 million cumulative followers on social media.
hanameku
https://hanameku.jp/
One of Japan's largest 'flower subscription' services that delivers carefully selected seasonal fresh flowers directly from the market to the customer's home mailbox, easy for light users to start.
P-chan's Latte Time!
https://www.pmarusama.shop/
(*Sales have currently ended)
A limited collaboration store producing cafe latte bases filled with the personal touch of the popular multi-entertainer 'P Maru-sama.', who has over 3.17 million YouTube subscribers (as of June 1, 2026).
ANIME GIFT LABO
https://anime-giftlab.jp/
A character commerce platform offering officially licensed goods for popular TV anime works and original planned products suitable for gift-giving occasions.
About and factory
and factory's mission is to 'deliver & to everyday life', providing services that enrich people's lives. The company sincerely explores business possibilities in various fields beyond entertainment.
Company Overview
and factory Co., Ltd.
Representative: President and Representative Director Rinji Aoki
Location: 〒153-0042
Sumitomo Fudosan Aobadai Tower 9F, 3-6-28 Aobadai, Meguro-ku, Tokyo
Established: September 16, 2014
Capital: 70 million yen (as of end of January 2026)
Number of Employees: 128 (as of end of August 2025)
Securities Code: 7035
FAQ
When does the Bridge Business start?
June 2026.
Who is the target customer for the Bridge Business?
IP holders, influencers, and their fans.
What is the business of and factory?
A company focused on maximizing the value of IP, primarily in the entertainment sector.