Andersen Renews 'Farmer's Bread' Series with 100% Domestic Wheat

Andersen Co., Ltd. (Headquarters: Hiroshima; President: Shinichi Matsumoto), which promotes the Danish lifestyle concept of 'Hygge,' will renew its 'Farmer's Bread' series in April 2026. The core update involves switching the base dough's wheat flour to 100% domestic Japanese wheat.

The company aims to improve quality and offer lifestyle suggestions by focusing on the natural taste of ingredients that color the seasonal dining tables of Japan.

*Hygge is a Danish word meaning 'a warm, cozy atmosphere created through interaction with people.'

### What is Farmer's Bread? — 'From Soil Cultivation to Table Creation'

Farmer's Bread was born in April 2019, carrying forward the philosophy of 'Variety Bread' that the Andersen Group has cultivated over many years. It features a fermentation starter made from apples grown on the Andersen Farm, drawing out the natural flavor of the wheat. It enters its 8th year in 2026.

With the concept 'From Soil Cultivation to Table Creation,' the series proposes the joy of seasonal dining through combinations with not only Western dishes but also traditional Japanese meals and seasonal ingredients.

### Renewal Highlights: Enhancing Everyday Deliciousness

The renewal emphasizes the purity of flavor and the sweetness of the wheat, while maintaining the crispy crust and moist interior that Farmer's Bread is known for. The high moisture content ensures it stays delicious even the next day.

1. **100% Domestic Wheat Base Dough** By using domestic wheat, the aroma and natural sweetness are more pronounced. It is easier to pair with various dishes, with a sharper contrast between the crust and the interior.

2. **Doubled Apple Yeast for Richer Flavor** The 'Apple Fermentation Starter' cultured from Geihoku apples (Jonathan variety) from Andersen Farm has been doubled (except for some products). This adds depth and mildness to the clean taste of the domestic wheat dough.

3. **Original Blend for 'Delicious the Next Day' Texture** After a year of testing varieties and milling methods with flour companies, an original blend specifically for Farmer's Bread was finalized. Using highly absorbent wheat, it achieves a texture that remains delicious the next day without toasting.

### Lineup from April 2026

In addition to the nationwide rollout of the renewed classics, Andersen will introduce focaccia for home-dining needs and monthly seasonal items.

**Standard Items:** - Farmer's Bread - Mojave Raisin and Walnut Bread - Rye Grain Bread - Macadamia Nut & Walnut Roll (Store limited)

**Seasonal Items:** - Honey Bread - Whitebait (Shirasu) and Green Onion Focaccia - Spring Cheese Bread (Store limited) - Bacon and Potato Sandwich (Using Rye Grain Bread)

### Introduction to Andersen Farm (Kitahiroshima, Hiroshima)

Andersen Farm is the hub for connecting quality ingredients to bread. Established in 2005, it is in its 22nd year. Following the Danish agricultural model, it aims for pesticide-free cultivation under the motto 'From Soil to Table.'

- **Safety:** Obtained JGAP certification in 2013, managing over 120 safety and environmental items. - **Crops:** Approx. 5,000 apple trees (3 varieties) and 1,000 grapevines (5 varieties). - **Apple Cultivation:** Uses the European 'Slender Spindle' method to produce smaller, more flavorful fruit. - **Varieties:** Jonathan (tart, for baking), Shinano Gold (juicy), and Granny Smith (crisp and tart).

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  • Source: PR TIMES
  • Category: News