[Early Summer Greetings from Ehime] Limited Release of "Tree-Ripened Amanatsu": A Distinctive Citrus with Rich Sweetness and Mellow Acidity

Imikoto Marche, an online food shop operated by TeN Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yoshinori Hirose), has begun a limited-time, limited-quantity sale of "Tree-Ripened Amanatsu," a specialty citrus grown by "Kajibo," a long-established farm in Ehime Prefecture with over 50 years of experience in citrus cultivation.

■ The Difference from Standard Amanatsu: The "Tree-Ripened" Method

Amanatsu is typically known for its refreshing acidity and slight bitterness. Generally, because the fruit is highly acidic immediately after harvest, it is common practice to store it after a winter harvest to let it reach its peak flavor.

In contrast, "Tree-Ripened Amanatsu" is left to mature on the tree until early spring before being harvested. By allowing it to ripen slowly on the branch, the flavors harmonize, resulting in a deeper, more complex taste while retaining the refreshing character typical of Amanatsu.

[Flavor Characteristics of Tree-Ripened Amanatsu]

• Rich, mellow, and smooth acidity
• A pleasant, lingering bitterness without any off-flavors
• Enhanced sweetness unique to fully ripened fruit, drawn directly from the tree

The rich, full-bodied sweetness of the ripe fruit gently envelops the characteristic bitterness of the Amanatsu, leading to a clean, crisp finish. It is a special treat for early summer that will make you realize it is "a bit different from ordinary Amanatsu."