Korea’s No.1*¹ technical athleisure brand andar will hold POP-UP STORE events in June 2026 at two major department stores in eastern and western Japan: Isetan Shinjuku in Tokyo and Hankyu Umeda Main Store in Osaka. According to the company, this marks the first time*² a Korean brand will hold pop-up stores at both locations in the same month. The event returns to Isetan Shinjuku after about five months and to Hankyu Umeda Main Store after about one year. At these POP-UP STORE events, andar will unveil “andar kids” for the first time in Japan. The lineup includes yoga and Pilates wear that lets parents and children enjoy coordinated outfits, along with many high-performance, easy-to-move-in, stress-free items. With its brand motto, “Making exercise part of everyday life,” andar will propose a new lifestyle that adds an active mood to family routines. For women’s items, the summer denim that sold out immediately last year will appear at the POP-UP STORE with an updated design. Combining city-like styling with a refined silhouette, it is a key item designed to stay comfortable even during extreme summer heat. The lineup will also include wide pants that flatter the figure for the coming season, as well as cool-touch items that feel refreshing, offering a wide range of pieces for staying comfortable from the rainy season through the humid peak of summer. To further strengthen touchpoints with customers in Japan, andar will continue expanding its offline strategy. Starting with these POP-UP STORE events, the brand plans to accelerate the expansion of offline distribution and brand experiences in Japan. *1 Ranked No.1 in the K-athleisure category; winner of the Sports Athleisure category at the Korea Fashion Quality Awards for four consecutive years from 2022 to 2025 *2 According to company research ■ Tokyo: ISETAN SHINJUKU POP-UP STORE Dates: Wednesday, June 3, 2026 – Tuesday, June 9, 2026 Venue: Isetan Shinjuku Main Building 2F, Stage 2 Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Hours: 10:00 a.m. – 8:00 p.m. ■ Osaka: HANKYU UMEDA POP-UP STORE Dates: Wednesday, June 24, 2026 – Tuesday, June 30, 2026 Venue: Hankyu Umeda Main Store 4F, Something Good Studio, Area A Address: 1-13-13 Umeda, Kita-ku, Osaka Hours: 10:00 a.m. – 8:00 p.m. 【Company Overview】 CEO: Gong Seong-a Led by female CEO Gong Seong-a, andar is a technical athleisure brand founded in South Korea in 2006. The brand operates approximately 66 stores in South Korea and has expanded into global markets including Japan, Singapore, and Australia. Through its in-house development center, andar AI Lab, the company develops proprietary functional materials and is known for refined designs and pattern engineering that beautifully enhances the body’s shape. It has also formed South Korea’s only partnership with The LYCRA Company, known for premium stretch materials. In 2025, andar received a Presidential Commendation at the Korea Fashion Awards. 【Official Online Store】 https://andar-jp.com/ 【Official SNS】 Instagram: https://www.instagram.com/andar_jp/ X: https://x.com/andar_japan LINE: https://page.line.me/878gwyss 《Media Inquiries》 Email: andarjp_b2b@andar.co.kr
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- Source: PR TIMES
- Category: News