TANP and ANATAE Form Strategic Partnership in Accommodation Gift Sector
TANP Co., Ltd., operator of the gift e-commerce service 'TANP,' and ANATAE Co., Ltd. have formed a strategic partnership in the accommodation gift sector. TANP will leverage ANATAE's OEM service 'StayOS' to launch its own branded accommodation gift product, 'TANP Accommodation Catalog Gift,' and both companies will jointly promote the expansion of the experience gift market.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 20:00
- 🔍 Collected: May 13, 2026 at 11:31
- 🤖 AI Analyzed: May 13, 2026 at 22:22 (10h 50m after Collected)
ANATAE Co., Ltd. (Headquarters: Tokyo, Representative Director and President: Yasuyuki Hotta, hereinafter 'ANATAE') and TANP Co., Ltd. (Headquarters: Tokyo, Representative Director: Takuhiro Saito, hereinafter 'TANP'), which operates the gift e-commerce service 'TANP,' have formed a strategic partnership in the accommodation gift sector.
Through this alliance, TANP will utilize 'StayOS,' an OEM service for accommodation catalogs provided by ANATAE, to begin offering its own branded accommodation gift product, 'TANP Accommodation Catalog Gift.' Concurrently, both companies will advance collaboration in marketing, sales promotion, and distribution to jointly promote the expansion of the experience gift market.
■ Expanding e-gift market and the trend towards 'experientialization'
In recent years, the e-gift market has continued to expand, driven by the spread of smartphones and the penetration of social gifting. In addition to traditional 'gifting tangible goods,' there is a growing demand for 'gifting experiences,' and interest in experience-based gifts such as accommodations, restaurants, and activities is rapidly increasing.
However, experience-based products, including accommodations, have dynamic fluctuations in dates, availability, and prices, making them difficult to handle with conventional e-commerce systems, and their distribution as gifts has been limited.
Specifically, operational aspects such as reservation management after gift sales, inventory linking, and designing the user experience have been bottlenecks, creating barriers to entry for many businesses.
■ Sophistication of gift experience and category expansion
TANP has, until now, provided diverse gift experiences tailored to recipients and occasions through its gift e-commerce service 'TANP,' based on the desire to 'decorate precious moments and enrich human connections.' With a strength in its personal and story-driven product lineup, it has been used by many customers.
On the other hand, with the increasing sophistication of users' gift needs, there is a demand for a wider range of options, including 'experiences' in addition to 'tangible goods,' and the accommodation sector, in particular, holds an important position as a high-value-added gift category.
This partnership is an initiative for TANP to fully expand into the experience gift domain in response to these needs.
■ What is StayOS: An OEM platform that enables accommodation gifts
'StayOS,' provided by ANATAE, is an OEM service for developing accommodation catalog gifts under one's own brand.
In addition to a catalog structure selectable from approximately 18,000 accommodation facilities nationwide, it provides integrated services from reservation acceptance after gift sales, inventory management, to usage flow, thereby realizing the sale and operation of accommodation gifts.
Traditionally, providing accommodation gifts required individual operations and manual handling, but by utilizing StayOS, it becomes possible to maintain the brand's unique gift experience while expanding in a scalable manner.
■ Significance of the partnership: Fusion of gift media and experience supply platform
In this partnership, TANP will develop accommodation gifts under its own brand, and ANATAE will provide StayOS as the underlying platform.
This initiative aims to create new gift experiences by connecting gift media that have user touchpoints with an experience gift supply and operation platform.
In recent years, there has been a widespread movement to create new purchasing experiences by linking platforms with user touchpoints and product/experience supply foundations. This initiative also aims to expand the range of experiences, starting from the act of 'gifting.'
This initiative also aims to expand the range of experiences, starting from the act of 'gifting.'
■ Future developments: Joint strengthening of marketing and distribution
Based on this partnership, both companies will progressively promote the following initiatives:
・Continuous expansion of accommodation gift products by TANP
・Joint promotional measures aligned with seasonal demand (Mother's Day, anniversaries, etc.)
・Marketing collaboration utilizing both companies' user data
・Joint planning and development of new products in the experience gift sector
Through these efforts, we aim to accelerate the shift from 'gifting tangible goods' to 'gifting experiences' and provide a more diverse range of gift experiences.
■ Representative's Comment
TANP Co., Ltd.
Takuhiro Saito, Representative Director
Since its establishment, TANP has upheld the mission of 'coloring precious moments and enriching human connections,' focusing on product selection and designing gift experiences.
Customers' gift needs are diversifying year by year, and recently, we have received many requests to give 'time' and 'experiences' in addition to 'tangible goods.' Among these, accommodation is a special category that can transform the recipient's feelings into an 'unforgettable day.'
However, accommodation gifts involve complex reservation and inventory operations, a domain that has been difficult for us to handle alone until now. With ANATAE's Sta
Through this alliance, TANP will utilize 'StayOS,' an OEM service for accommodation catalogs provided by ANATAE, to begin offering its own branded accommodation gift product, 'TANP Accommodation Catalog Gift.' Concurrently, both companies will advance collaboration in marketing, sales promotion, and distribution to jointly promote the expansion of the experience gift market.
■ Expanding e-gift market and the trend towards 'experientialization'
In recent years, the e-gift market has continued to expand, driven by the spread of smartphones and the penetration of social gifting. In addition to traditional 'gifting tangible goods,' there is a growing demand for 'gifting experiences,' and interest in experience-based gifts such as accommodations, restaurants, and activities is rapidly increasing.
However, experience-based products, including accommodations, have dynamic fluctuations in dates, availability, and prices, making them difficult to handle with conventional e-commerce systems, and their distribution as gifts has been limited.
Specifically, operational aspects such as reservation management after gift sales, inventory linking, and designing the user experience have been bottlenecks, creating barriers to entry for many businesses.
■ Sophistication of gift experience and category expansion
TANP has, until now, provided diverse gift experiences tailored to recipients and occasions through its gift e-commerce service 'TANP,' based on the desire to 'decorate precious moments and enrich human connections.' With a strength in its personal and story-driven product lineup, it has been used by many customers.
On the other hand, with the increasing sophistication of users' gift needs, there is a demand for a wider range of options, including 'experiences' in addition to 'tangible goods,' and the accommodation sector, in particular, holds an important position as a high-value-added gift category.
This partnership is an initiative for TANP to fully expand into the experience gift domain in response to these needs.
■ What is StayOS: An OEM platform that enables accommodation gifts
'StayOS,' provided by ANATAE, is an OEM service for developing accommodation catalog gifts under one's own brand.
In addition to a catalog structure selectable from approximately 18,000 accommodation facilities nationwide, it provides integrated services from reservation acceptance after gift sales, inventory management, to usage flow, thereby realizing the sale and operation of accommodation gifts.
Traditionally, providing accommodation gifts required individual operations and manual handling, but by utilizing StayOS, it becomes possible to maintain the brand's unique gift experience while expanding in a scalable manner.
■ Significance of the partnership: Fusion of gift media and experience supply platform
In this partnership, TANP will develop accommodation gifts under its own brand, and ANATAE will provide StayOS as the underlying platform.
This initiative aims to create new gift experiences by connecting gift media that have user touchpoints with an experience gift supply and operation platform.
In recent years, there has been a widespread movement to create new purchasing experiences by linking platforms with user touchpoints and product/experience supply foundations. This initiative also aims to expand the range of experiences, starting from the act of 'gifting.'
This initiative also aims to expand the range of experiences, starting from the act of 'gifting.'
■ Future developments: Joint strengthening of marketing and distribution
Based on this partnership, both companies will progressively promote the following initiatives:
・Continuous expansion of accommodation gift products by TANP
・Joint promotional measures aligned with seasonal demand (Mother's Day, anniversaries, etc.)
・Marketing collaboration utilizing both companies' user data
・Joint planning and development of new products in the experience gift sector
Through these efforts, we aim to accelerate the shift from 'gifting tangible goods' to 'gifting experiences' and provide a more diverse range of gift experiences.
■ Representative's Comment
TANP Co., Ltd.
Takuhiro Saito, Representative Director
Since its establishment, TANP has upheld the mission of 'coloring precious moments and enriching human connections,' focusing on product selection and designing gift experiences.
Customers' gift needs are diversifying year by year, and recently, we have received many requests to give 'time' and 'experiences' in addition to 'tangible goods.' Among these, accommodation is a special category that can transform the recipient's feelings into an 'unforgettable day.'
However, accommodation gifts involve complex reservation and inventory operations, a domain that has been difficult for us to handle alone until now. With ANATAE's Sta