Amiyaki Tei Co., Ltd.'s Dream: To Become Japan's No. 1 Company for Creating "Family Memories" Through the Power of "Food"!

Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of "Amiyaki Tei Co., Ltd."

■ What we offer is not just "meals"

Amiyaki Tei Co., Ltd. has developed various restaurant brands, primarily focusing on yakiniku.

Throughout this journey, what we have consistently valued is not just "deliciousness" or "price."

It is the value of time when people gather around the same table.

Family meals, conversations with friends, moments marking life's milestones.
Dining out has the power to move people's hearts and deepen relationships.

We want to expand that value even further.

■ Our Dream: "To become Japan's No. 1 company for creating 'family memories' through the power of 'food'"

From now on, Amiyaki Tei will evolve beyond its current business formats

into a company that continues to create "places where family memories are born."

Our goal for the future is to deliver experiences, not limited to yakiniku, in all dining-out scenes, where people can feel, "I'm glad we had this time."

■ Challenges as a company that creates memories (Concepts)

① Enhance the value of "anniversaries" across all business formats

We will expand initiatives to make special occasions like birthdays and anniversaries more memorable across all our brands, not just yakiniku.

② Build a family-friendly dining infrastructure

We will continue to refine our store environments and services across all formats, ensuring that everyone, from small children to the elderly, can spend time safely and comfortably.

③ Redefine the "value of dining out" in everyday life

We will evolve all aspects of our products, prices, and services so that dining out, not just on special days but also in everyday moments, becomes a fulfilling experience.

■ Bringing the value of dining out back to society

The nature of dining out is changing significantly with the times.

However, we believe that dining out has the power to uplift people's spirits.

The smiles, conversations, and sense of security that arise from eating with someone.
These are values that remain constant in any era.

Amiyaki Tei will continue to contribute to society as a restaurant company that provides "memorable time," not just focusing on price or convenience.

■ Finally

Within the time spent around the dining table, there are moments that remain in people's memories.

Both ordinary days and special days, all of them become irreplaceable memories.

Through "food," we want to create as many of those moments as possible.

That is the dream of Amiyaki Tei Co., Ltd.

■ About Amiyaki Tei Co., Ltd.

With the motto "Japanese beef at a great price," we operate yakiniku chains nationwide. Through careful sourcing by meat professionals and thorough quality control, we continue to provide safe, secure, and delicious yakiniku experiences.

Official HP: https://amiyakitei.jp/