CHEW CREW Launches Grooming Sprays "Shine" and "Calm" with "Serum-Level Formulations" for Dog's Coat and Skin on April 1st

Extra Basic Co., Ltd. (hereinafter referred to as "the Company") is pleased to announce the launch of "Shine" and "Calm" from the next-generation grooming spray series "Chew Crew Grooming Spray," designed to achieve salon-quality coat and skin care at home for pet dogs, available on Amazon starting April 1, 2026 (Tuesday). The third product, "Refresh," is scheduled for release in mid-April.

While previous pet sprays primarily offered "temporary shine" or "fragrance," this series is formulated with ingredients comparable to high-end human skincare, targeting the "skin" deep within the coat. This is a must-have product for pet lovers.

Formulation Design Rooted in Dog Skin Care This series distinguishes itself from conventional products that merely offer "fragrance" or "temporary shine." It adopts a common formulation featuring Centella Asiatica (CICA) (※4), which has reported clinical efficacy for topical application in canine and feline skin diseases; Dexpanthenol (Provitamin B5) (※5), which has shown efficacy in wound care for dogs, cats, and rabbits; and Jojoba Oil, which has a chemical structure similar to animal sebum and is recommended by veterinarians. Based on insights from animal skin and coat research, this formulation approaches the skin's deeper layers to enhance barrier function and coat health.

Achieve a Fluffy Texture with Optimal Ingredients for Breed and Coat Type!

Shine: The Pinnacle of Repair, Adorned with Radiance

Hydrolyzed Keratin × Jojoba Oil Double Formulation Keratin, which constitutes about 80% of the hair, is hydrolyzed to repair damaged hair from the inside. Jojoba oil, a plant oil containing "wax esters" similar to sebum, provides a light texture and natural shine without leaving a greasy film on the coat, ensuring smooth manageability.

Calm: Soothing Protection for Healing Skin

CICA × Aloe Vera Double Formulation Formulated with a soothing herbal complex of Calendula & Chamomile, and Aloe Vera juice with high water retention. Based on findings related to the suppression of inflammatory substance production, this is an ideal formulation for daily skin care.

Scheduled for Release in Mid-April: Refresh: Eliminates Odors, Habit of Cleanliness 【Kakitanin × Green Tea Extract Double Formulation】 Adopts a new method that chemically "decomposes" malodorous components (such as ammonia) instead of the conventional "overwriting" (masking) method. Suitable for daily reset care after walks or visits to dog runs.

Product Overview

▼Calm Sales Page https://www.amazon.co.jp/dp/B0GRSLD1MQ?ref_=cm_sw_r_cp_ud_dp_MSYDM4QNHNBG22GWRH07

▼Shine Sales Page https://www.amazon.co.jp/dp/B0GRZS6DM5?ref_=cm_sw_r_cp_ud_dp_EYKDHFT92AK3T8ET38AH

Brand Vision "Because it's used daily, we make no compromises on ingredients. Chew Crew is the next-generation standard for protecting all of your beloved dog's 'beauty,' 'health,' and 'cleanliness' at home."

About CHEW CREW BOTANICAL LABORATORY CHEW CREW BOTANICAL LABORATORY is a pet care brand developed by Extra Basic Co., Ltd. With the philosophy of "fusion of dermatology (skincare) and coat engineering (haircare)," it pursues scientific approaches to dog grooming care. Based on insights from animal skin and coat research, it aims to elevate daily home grooming to salon quality.

Contact Information for Inquiries Company Name: Extra Basic Co., Ltd. Department: Public Relations Contact Person: PR Representative Email: mrumezu@gmail.com

*This product is not a pharmaceutical or quasi-drug. *The effects of the described ingredients are based on general characteristics and do not guarantee the same results for all pets. *If your pet has skin abnormalities or if abnormalities occur during use, discontinue use and consult a veterinarian. *4 References regarding the application of Centella Asiatica (CICA) to dogs and cats: "Application of Topical Madecassoside Cream in Dogs and Cats with Skin Diseases" Journal of Veterinary Clinics (Korea) 2021. This knowledge is based on the general characteristics of the ingredient and does not guarantee the efficacy or effects of this product. *5 References regarding the application of Dexpanthenol (Provitamin B5) to pets: "Treatment of pets with the active substance dexpanthenol in wound processes" Science Horizon (2023). A study on wound care for dogs, cats, and rabbits reported a 93.1±1.51% reduction in wound area over 14 days with 10% dexpanthenol ointment. This knowledge is based on the general characteristics of the ingredient and does not guarantee the efficacy or effects of this product. * Market size data source: Yano Research Institute "Survey on Pet Business (2025)" / Dog skin disease data source: Japan Veterinary Dermatology Forum (JBVP)