Amazon Music to Exclusively Stream FUJI ROCK FESTIVAL '26 Live for Free Worldwide

Today, July 14, Amazon Music announced that it will exclusively stream live performances from Japan's largest outdoor music festival, FUJI ROCK FESTIVAL '26—taking place from July 24 to 26 at Naeba Ski Resort in Yuzawa Town, Niigata Prefecture—for audiences worldwide via the Amazon Music app, Prime Video, and Twitch. This year marks the third consecutive year that Amazon Music has provided global live streaming of FUJI ROCK FESTIVAL. Last year's three-day live stream became the most-watched music festival in Amazon Music's live streaming history. (As of June 2026)

The detailed streaming schedule and artist lineup will be announced at a later date. The live stream on the Amazon Music app and Prime Video will be available to all users with an Amazon account, regardless of Prime membership status.

Regarding this year’s live stream, Asami Takebayashi, Head of Integrated Brand Marketing & Content at Amazon Music, said: "We are thrilled to once again share the excitement of FUJI ROCK FESTIVAL with music fans both in Japan and around the world. Whether attending in person or watching remotely, we hope audiences feel the energy of the artists and the unique festival atmosphere, and discover new music and artists. Through Amazon’s diverse services and touchpoints, we will continue to connect fans, music, and artists, contributing to the growth of Japan’s music scene."

Amazon.co.jp is also offering a special collection of Amazon-exclusive color T-shirts for FUJI ROCK FESTIVAL '26. The lineup includes nine items, such as the popular "FUJI ROCK AND ROLL 2026 T-shirt," "FUJI ROCK 2026 ANIMAL T-shirt," and the "FUJI ROCK 2026 Extraordinary T-shirt" featuring the 2026 key visual on the back.

Additionally, Amazon Music is running a campaign titled "Win Signed Goods from Hirai Dai at FUJI ROCK FESTIVAL ’26!" from 4:00 PM on July 14 to 11:59 PM on August 13. Ten lucky winners will be randomly selected from users who listen to the "Best of Hirai Dai" playlist on the campaign page and will receive signed merchandise from Hirai Dai. Anyone with an Amazon.co.jp account can participate. For details, please visit the campaign page.

Amazon Music FUJI ROCK FESTIVAL ’26 Special Page

Amazon.co.jp FUJI ROCK FESTIVAL '26 Special Page

Campaign Page: "Win Signed Goods from Hirai Dai at FUJI ROCK FESTIVAL ’26!"

About FUJI ROCK FESTIVAL

FUJI ROCK FESTIVAL began in the summer of 1997 under the theme of "coexistence between nature and music," debuting in the natural surroundings at the base of Mount Fuji. Since 1999, it has been held annually at the end of July at Naeba Ski Resort in Niigata Prefecture. The festival features around 200 musical acts, including international artists, and offers a unique experience where attendees can enjoy three days in their own style.

About Amazon Music

Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. It offers curated and personalized playlists, live artist performances, and Amazon-exclusive podcasts, bringing fans closer to the content they love. Prime members can enjoy shuffle playback of over 100 million songs, plus access to select playlists and popular podcasts. With an Amazon Music Unlimited subscription, users can stream over 100 million songs on-demand in HD audio quality, access an expanding library of Ultra HD and spatial audio tracks, and enjoy one free audiobook per month from Audible’s world-leading audiobook collection. Amazon Music is available to everyone via the free Amazon Music app or compatible devices such as Alexa-enabled devices. For more information, visit amazon.co.jp/music.

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Amazon Japan G.K. Press Contact press@amazon.co.jp