Amazon's Echo Show 11 Wins the 7th Japan Parenting Support Grand Prize 2026

Amazon announces that its smart display 'Echo Show 11,' powered by the AI assistant Alexa, has won the '7th Japan Parenting Support Grand Prize' hosted by the Japan Child-Rearing Support Association. This award recognizes Alexa and Echo Show 11 as products that contribute to solving daily challenges for parenting households. As dual-income households increase, there is growing demand for reducing the burden of housework and childcare and saving time. Alexa's convenient features have been acknowledged for their proven ability to support daily life.

〈Comment from the Japan Child-Rearing Support Association〉

"Simply speaking to Alexa allows you to play music such as lullabies and storytime content, manage schedules for vaccinations and events, and even record milk intake and meals through app integration. It's very convenient. The ability to support daily life while also preserving quality time with your child is truly appealing."*1

Echo Show 11 is a smart display featuring a vibrant, large, and easy-to-view 11-inch full HD touchscreen. Even when your hands are busy in the dining room or kitchen, you can simply speak to Alexa to enjoy videos or music,*1 set timers, or add items to your shopping list. It also has a built-in smart home hub, allowing you to easily connect and use smart home devices such as lights and air conditioners (sold separately).*2

Learn more about Echo Show 11: http://amazon.co.jp/echoshow11

Parenting use cases: https://www.amazon.co.jp/b?ie=UTF8&node=213348487051

Alexa continues to evolve every day to make customers' lives more comfortable and convenient. Amazon will continue striving for further innovation with Alexa to serve customers, including parenting households.

*1 Separate registration, subscription, or fees may be required for certain content or services.

*2 Compatible Alexa-enabled smart home devices (sold separately) and prior setup are required. For appliances not compatible with Alexa, such as air conditioners, Alexa-compatible smart remote controls are necessary.

About the Japan Parenting Support Grand Prize

The 'Japan Parenting Support Grand Prize,' hosted by the Japan Child-Rearing Support Association, is an award that evaluates products, services, and municipalities based on the 'actual value' experienced by parents, grandparents, and caregivers. It honors those that support parenting from multiple perspectives, including safety, convenience, child development, parent-child communication, and comfort.

For details: https://www.jcfs-ac.jp/grandprize/

About Amazon

Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon aims to be the most customer-centric company on Earth, the best employer on Earth, and the safest place to work on Earth. Customer reviews, 1-Click ordering, personalized recommendations, Amazon Prime, Fulfillment by Amazon (FBA), Amazon Web Services (AWS), Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are among the pioneering products, services, and initiatives Amazon has introduced. For more information about Amazon, visit Amazon Newsroom (http://amazon-press.jp) and About Amazon (http://www.aboutamazon.jp).