Prime Video will exclusively stream the anime series "Demon's Crest" worldwide starting November 6, 2026 (Fri).

"Demon's Crest" is a completely new work set in the world of MR (Mixed Reality) by Reki Kawahara, the author of "Sword Art Online" and "Accel World." The original work, which began serialization in "Dengeki Bunko" (published by KADOKAWA) in 2022, has been adapted into an anime and will be delivered to customers worldwide on Prime Video. Additionally, the series' key visual and first promotional video have also been released.

First PV: https://youtu.be/Sj4Pu2qu43A?si=eHGeIGMrfsogJMev

*The anime series "Demon's Crest" is the latest addition to Prime member exclusive titles. Prime members can enjoy unlimited access to fast and convenient delivery benefits such as Prime Now and Amazon Day delivery at no extra charge, along with a variety of other shopping and entertainment benefits.

The released key visual depicts the world of the VRMMO-RPG "Actual Magic," where four people are enjoying themselves, and the real world, where Yuma Ashihara looks back as if noticing something, creating a somewhat unsettling atmosphere. The key visual, symbolizing the two worlds that exist in this work, has been completed.

The first PV, released this time, begins by showing Yuma Ashihara and others enjoying the world of "Actual Magic (AM)." When the scene returns to the real world, the atmosphere changes completely. In a world where "reality" and "game" have become intertwined, monsters that should not exist in the real world attack Yuma and his friends. Midway through, Ado's upbeat song "Shinka," chosen as the opening theme, begins to play. What kind of trials await Yuma and his friends? Please look forward to it.

Comments

Reki Kawahara, Original Author

Death game, MMORPG, closed space, virtual world, friendship and conflict, hope and despair, the clash of thoughts, the collision of emotions. "Demon's Crest" is packed with everything I love. It wasn't an easy task to sublimate it into a single story, but after a long, long preparation period, the time for its announcement has finally arrived.

This animation, created with the cooperation of many staff members and cast members, is sure to stir your hearts, both with warmth and coolness. I would be happy if you would dive into Altea with Yuma and Sawa and see their survival through to the end.

Haruka Shiraishi (Voice of Yuma Ashihara)

I will be playing the role of Yuma Ashihara!

This is Haruka Shiraishi.

I am deeply honored to be involved in a work by Reki Kawahara.

This story is about a death game that takes place in MR.

The characters are elementary school students... and they desperately face the difficulties that come one after another!

Yuma, whom I play, is a kind-hearted child who cherishes those around him. He is a very reliable presence in the serious battle scenes, but I find his occasional absent-mindedness to be quite endearing.

To be honest, this is my first time playing a male protagonist, so when I was told "Yuma passed the audition," I was surprised and incredibly happy!

I want to do my best as Yuma to immerse everyone who is looking forward to the anime into the thrilling story, so please give me your support!

Kou Inagaki (Voice of Sawa Ashihara)

I am Kou Inagaki, playing the role of Sawa Ashihara!

Congratulations on the anime adaptation of "Demon's Crest"! Yuma and the others' long, long days are finally about to begin...!

I am very happy and honored to play Sawa! Sawa is the twin sister of the Ashihara siblings, a responsible and tsundere girl who actually cares deeply for her brother and is prone to jealousy. And it seems she has a secret...?

The world setting is irresistible for game lovers, and the story is quite dense with individual stories of each student in the class! The anime has different developments from the original, and we are recording it with our own curiosity about what will happen next...!

Please support Yuma and the others as they fight for their friends in a tense situation where anything can happen!

Yuya Hirose (Voice of Kenji Kondo)

I am Yuya Hirose, appearing as Kenji Kondo (Konken)!

I had been following Reki Kawahara's works since before I aspired to be a voice actor, so when I received the audition offer, I was filled with joy and emotion, thinking, "Finally! I can audition for a Reki Kawahara anime work!"

So, I was very happy to be able to participate this time!

Konken is a mischievous boy, a bright character you'd want to have in your class or among your friends!

His straightforwardness, innocence, and chivalry!

I am working hard on the voice acting to convey all his charms!

We don't know the full extent of the future developments either, so we approach each recording session with excitement and anticipation!

Please enjoy the world where "it's a game and it's reality"!

Satomi Amano (Voice of Minagi Chanono)

I will be playing the role of Minagi Chanono. This is Satomi Amano.

From the first time I read the work, I was constantly thrilled by the dense world of this death game, which unfolds as each unique classmate is given the spotlight. I am truly honored to be able to be involved in this project.

Minagi-chan is, for me, the "ideal girl." She is cute and has a vulnerability that makes you want to protect her, but she also has a strong core that allows her to clearly express her feelings. I will cherish and portray her as a straightforward and relatable character.

I am also looking forward to seeing the game world of "Actual Magic," unique to this work, and the fast-paced battles animated. Thank you for your support!

Ado

My new song "Shinka" has been decided as the opening theme for the anime "Demon's Crest"!

"Shinka" was written by the Vocaloid producer Yurii Kannon.

It's about facing various anxieties and conflicts, such as "reality" and "game" intertwining, where true feelings lie, and what is an illusion and what is real, but still moving forward with belief.

Please look forward to the anime "Demon's Crest" and the new song "Shinka"!

Buddy Marini, Head of Amazon MGM Studios Japan

We are delighted to be able to deliver Reki Kawahara's completely new work, "Demon's Crest," which has captivated fans both domestically and internationally with its overwhelming world-building, including "Sword Art Online" and "Accel World," to customers worldwide through Prime Video. We expect this work to deliver new surprise and excitement to anime fans not only in Japan but around the world.

Synopsis

Yuma Ashihara was supposed to enjoy the test play of the world's first full-sensory immersive VRMMO-RPG, "Actual Magic (AM)," with his classmates.

Left alone in a dimly lit building, what does he see--!?

--This is a game, and yet it is reality.

"Demon's Crest" Work Overview

Title: Demon's Crest

Distribution: Exclusively worldwide on Prime Video starting November 6, 2026 (Fri)

Cast

Yuma Ashihara: Haruka Shiraishi

Sawa Ashihara: Kou Inagaki

Kenji Kondo: Yuya Hirose

Minagi Chanono: Satomi Amano

Staff:

Original Story: Reki Kawahara (Dengeki Bunko/KADOKAWA)

Original Illustration: Yukiko Horiguchi

General Director: Shinji Ushiro Director: Kenichiro Komaya

Series Composition: Hitoshi Umebayashi Character Design: Yukiko Horiguchi

Chief Animation Director: Shuji Kawakami, Kazuya Kise

Color Design: Chiaki Kitabayashi Art Director: Katsumi Takao CG Director: Motohito Nasu

Director of Photography: Keiichi Saito Editing: Yoshiaki Kimura

Sound Director: Jin Aketagawa Music: Yuki Hayashi, Naoyuki Chikatani

CG Production: LIES

Animation Production: Production I.G

Opening Theme: Ado "Shinka"

© Reki Kawahara / Straight Edge / Demon's Crest Project

*"/" is full-width, "・" is full-width, and there is a half-width space between Crest and Project.

*There is a half-width space between Kawahara and Reki.

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FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: KADOKAWA / Amazon MGM Studios Japan
  • Products / services: Prime Video