Amazon Launches Special Event 'Amazon Prime Day Stage' to Help Customers Discover What They Need and Want Now

Amazon is launching a special event called 'Amazon Prime Day Stage' at Roppongi Hills' Ooyane Plaza from Thursday, July 2 to Sunday, July 5, 2026, for four days only, coinciding with its major sale event 'Prime Day' exclusively for Amazon Prime members.

At the 'Amazon Prime Day Stage,' visitors can view featured sale items from 'Prime Day' and recommended products based on Amazon's first-ever 'Survey on Summer Shopping Awareness and Behavior.' The event also features a special corner dedicated to HANA, the seven-member girl group starring in this year's Prime Day commercials, offering fans and visitors alike a range of free, engaging activities. These include autographed posters by the members, displays of products selected by HANA members, and a lucky draw offering exclusive Amazon merchandise and Amazon Gift Cards.

Through this event, Amazon aims to highlight the value of 'Prime Day'—enabling customers to conveniently and affordably purchase essential and desired items amid ongoing price increases—and to support more customers in saving on household expenses and enhancing their quality of life.

Discover Your 'Now-Needed and Now-Wanted' Products: Featured Sale Item Exhibition

Over 3 million sale items from 'Prime Day' will be represented through a curated selection of highlighted products. The exhibition covers everyday essentials such as food and household goods, must-have heatwave countermeasures for the upcoming season, and special items that are perfect to purchase during a sale. Notably, popular Apple models, including some making their Prime Day debut in Japan, will also be on display.

With rising prices across many categories, this event offers a timely opportunity—just before summer and Obon holidays, when shopping demand increases—for customers to see products in person and plan their Prime Day purchases.

Stock Up? Prioritize Quality? Refresh Yourself? Interactive Voting Display Reveals Customer Preferences

To better understand customer needs and trends, Amazon conducted its first-ever 'Survey on Summer Shopping Awareness and Behavior' ahead of Prime Day. The results revealed that this summer, customers are focusing on three key shopping themes: 'Stock' (buying in bulk to save on daily essentials), 'Quality' (selecting products based on lifestyle and values), and 'Refresh' (relieving mental and physical stress). Based on these insights, the event showcases Prime Day's recommended sale items across these three categories.

Visitors are invited to vote for their most relevant category by placing a ball into the Amazon Box located on a shopping cart in the corresponding corner. Since the balls inside the Amazon Box are visible, attendees can enjoy a live, interactive experience as the collective voting shapes the display in real time. Visitors' choices can also serve as shopping inspiration by revealing broader customer trends. Those who complete both the vote and a social media post with the hashtag '#PrimeDay' can enter an exclusive QR code lucky draw for premium prizes.

Special Corner Featuring HANA, the 7-Member Girl Group Bringing Excitement to Prime Day

This year, the seven-member girl group HANA stars in Prime Day commercials and helps energize the campaign. The event features a dedicated HANA corner spotlighting the group, including posters signed by all members, displays of Prime Day products selected by HANA members, and screenings of the Prime Day commercials and behind-the-scenes making-of videos. This immersive experience, made possible by Prime Day, is designed to deliver excitement not only to HANA fans but to all visitors.

Lucky Draw Offering Amazon Original Goods and Amazon Gift Cards

Visitors who meet the following two conditions will be eligible to participate in a lucky draw where they are guaranteed to win a prize※1. Prizes include one of the following: Amazon original merchandise (stainless steel bottle, fast charger, or high-performance clothing compression pack), a 500-yen Amazon Gift Card, or an AmazonBasics USB cable※2.

<Lucky Draw Participation Conditions>

Vote for your most preferred category among 'Stock,' 'Quality,' and 'Refresh'

Post a photo or video taken at the venue on social media with the hashtag '#PrimeDay'

※1 Participation in the lucky draw is limited to one entry per person.

※2 The lucky draw will end if prize stock is depleted.

Event Overview: 'Amazon Prime Day Stage'

Event Period: July 2 (Thu) – July 5 (Sun), 2026

Operating Hours: 11:00 – 20:00 (last entry at 19:30)

Note: On July 2 (Thu) only, hours are 13:00 – 20:00

Venue: Roppongi Hills Ooyane Plaza (6-10-1 Roppongi, Minato-ku, Tokyo)

Admission and Usage Fee: Free

Note: Entry or stay duration may be restricted depending on venue congestion.

Make Life More Convenient with Amazon Prime

'Amazon Prime' is a membership program offering a wide range of benefits including shopping and entertainment. Over 200 million Prime members worldwide enjoy various perks. Membership is available for an annual fee of ¥5,900 (tax included) or a monthly fee of ¥600 (tax included). Members enjoy fast and convenient shipping benefits such as same-day and scheduled delivery at no extra cost on tens of millions of eligible items. Additional benefits include access to Prime Video content, unlimited listening to over 100 million songs in shuffle mode via Amazon Music Prime, and exclusive Prime member sales like Prime Day held globally. For more details and a 30-day free trial, visit https://www.amazon.co.jp/prime.

About Amazon

Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon aims to be the most customer-centric company on Earth, the best employer on Earth, and the safest workplace on Earth. Innovations such as customer reviews, 1-Click ordering, personalized recommendations, Amazon Prime, Fulfillment by Amazon (FBA), Amazon Web Services (AWS), Kindle Direct Publishing, Kindle, and Career