Amaze Plus Co., Ltd. (Headquarters: Nagoya City) will open a pop-up store for its online beauty and health goods shop "amepla" (470,000 members, 1.36 million monthly visitors) for one week from Wednesday, May 13, 2026, to Tuesday, May 19, 2026, at "Hakata Hankyu" (Fukuoka City, Fukuoka Prefecture). This will be the second event since last December, and this time it will be held on an even larger 1st floor with an expanded product lineup.
Unending physical and mental concerns such as "frizzy hair during the upcoming rainy season," "declining sleep quality," and "fatigue in the legs and lower back." To resolve the anxiety unique to online shops, "I don't know if it really suits me," we will propose beauty and health goods perfect for each customer while allowing them to actually experience the products.
Store Overview
Store Name: amepla POP-UP in Hakata Hankyu
Address: 〒812-0012
1-1 Hakataeki-chuogai, Hakata-ku, Fukuoka City, Fukuoka Prefecture, Hakata Hankyu 1F Media Stage (Hakata Exit side)
Access: Directly connected to JR and Fukuoka City Subway Hakata Station (approx. 2 minutes walk)
Period: Wednesday, May 13, 2026, to Tuesday, May 19, 2026
Business Hours: 10:00-20:00 (according to Hakata Hankyu) (until 18:00 on the last day)
Product Introduction
Here are some of the products scheduled for sale:
Just by brushing, frizzy hair becomes straight
strainia Care Straight Brush
￥10,780 (tax included)
A hairbrush that straightens hair just by brushing, thanks to two types of natural bristles + a unique bristle arrangement structure. Replaces irons for morning time-saving and damage reduction.
Product page here
Available in 2 colors (Gray/Lavender *limited quantity)
For high-quality sleep with adjustable height
Imabari Sleep Towel 2
￥10,780 (tax included)
A pillow whose height can be adjusted to your liking by changing the amount of towel wrapped around the neck support. Made of Imabari towel, it has excellent sweat absorption and can be washed in a washing machine, so it can always be kept clean.
Product page here
Available in sizes S (22.5-23.0) to 4L (27.5-28.0). Available in 3 colors (Black/White/Gray).
Walking becomes time for beautiful posture creation
BEAXIS Balance Core Sneaker 3
￥17,490 (tax included)
Patented insoles control the flow of weight during walking, strengthening the core just by walking, leading to beautiful posture. Over 150,000 pairs sold in the series.
Product page here
Available in sizes 22.5cm-24.5cm (in 0.5cm increments). Available in 5 colors (from left in image: Light Greige/Rose Brown/Ochre/Ash Green/Black).
Legs and lower back fatigue-free pumps
RAKUNA Color Seitai Pumps 2
(2cm/5.5cm heel)
￥13,970 (tax included)
Built-in insoles supervised by an osteopath who treats 20,000 people annually. Four cushions approach the muscles of the sole of the foot, reducing the burden on the feet.
Product page here
In-store scenery from the previous event (December 2025)
Concept
Supporting healthy beauty.
"Beauty is born from health." This is what we believe.
If your mind and body are healthy, every day becomes more enjoyable, and your inherent radiance increases.
Enjoy shopping to your heart's content in stylish pumps without worrying about leg and lower back pain.
Your daily commute becomes an exercise just by wearing cool sneakers.
Your time at home after work or on holidays becomes a relaxing time.
Be freed from daily frizzy hair stress with a special brush.
May it be an opportunity to transform the physical and mental ailments and complexes that everyone holds into "beauty."
With such thoughts, amepla supports everyone through its services.
+WEB SITE
https://www.amepla.jp/
https://www.instagram.com/amepla_
+Hakata Hankyu
https://www.hankyu-dept.co.jp/hakata/index.html
FACT BOX
- Source: PR TIMES
- Category: Event