Teshio Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Megumi Suzuki) will open three limited-time pop-up stores and cafes in Marunouchi and Hamacho starting April 7 (Tuesday), to commemorate 400 years of salt making.

Each store will offer a wide range of appealing features tailored to its characteristics, including menus using "Ako no Amashio" salt, sweets enjoyed with salt, sales of products utilizing salt and minerals, and event hosting.

400 Years of Salt Making

Akoh Kasei Co., Ltd., which manufactures "Ako no Amashio" and other products sold by Teshio Co., Ltd., has its roots in the Ako Higashihama salt fields, where development began in the Edo period. A tombstone of Yahei Okada, a vassal of Mitsumasa Ikeda who moved to Ozaki, Ako in 1626, states, "He made a living by boiling the sea. This became the foundation of salt production in Ako, as well as Ozaki." In 2026, it will be 400 years since then. During the Edo period, Ako's salt making was known nationwide, and the Dutch scholar Shiba Kokan's "Kokan Saiyu Nikki" recorded, "Ako salt is the best in Japan."

In 2019, Ako City was certified as a Japan Heritage site by the Agency for Cultural Affairs under the title "Banshu Ako, the town that produced 'Japan's No. 1 Salt'". The Ako Higashihama salt fields, the original place of business, are also one of the constituent cultural properties.

Store Overview ①

Dates: April 7 (Tue) - April 24 (Fri) Weekdays 11:00-20:00, Weekends and holidays Closed

Location: Marunouchi happ. STORE

Mitsubishi Building 1F, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo

Main Contents:

① Collaboration Deli Menu

Offering lunch deli menus using "Lemon-marinated Chicken Sauce" and "Umami Dashi Salted Kombu"

② Popular bento (Yanmo) will use "Ako no Amashio" during the period

③ Sales of carefully selected products

Ako flat-pan salt, Tenkai no Shio, Tenkai no Mizu Hardness 1000

Epsom water, Epsom salt bath additives

AMAMI TERRACE Shio Koji, Shindofuji Umeboshi, etc.

③ 400 Years of Salt Making panel exhibition

④ Event Hosting

Spice Herb Salt Making Experience (4/8)

Local Sake "Chushingura" tasting & snack pairing (4/15)

Store Overview ②

Dates: April 7 (Tue) - April 8 (Wed) 8:00-22:00

Location: Marunouchi happ. Stand & Gallery

Marunouchi Nichome Building 1F, Nakadori side, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo

Main Contents:

① Decorated as a collaboration shop, positioned as an advertising space for Happ. STORE on the same premises.

Utilized as an advertising store (2 DAYS)

② Using "Ako no Amashio"

All menus use Ako no Amashio

③ 400 Years of Salt Making panel exhibition

Store Overview ③

Dates: April 7 (Tue) - May 6 (Wed) Weekdays 11:30-21:00, Weekends and holidays 10:00-18:00

Location: Hamahouse

3-10-6 Nihonbashi Hamacho, Chuo-ku, Tokyo

Main Contents:

① Collaboration Menu

Offering lunch menus using "Lemon-marinated Chicken Sauce" and "Platinum Satsuki Salmon"

Teshio drinks, sweets eaten with salt

Gacha-gacha lottery with collaboration menus

② In-store panel ("History of Ako no Amashio")

Display of Ako landscape photos in the store

Display and sale of actual Ako Dantsu (rugs) in the store

③ Event Hosting

Salt Making Experience Event (4/12)

FACT BOX

  • Source: PR TIMES
  • Category: campaign|event