Hotel Staff's 'Favorite Spot' Cards Connect Travelers with Local Communities: 'AMANEK MACHI FAVE' Launches Across All Hotel Amanek Locations

Amanek Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Sadafumi Adachi), which operates the 'Hotel Amanek' brand nationwide, has launched a regional revitalization project called 'AMANEK MACHI FAVE' at all its locations. The project connects guests with the local community by using 'machica' cards—specialized cards featuring 'favorite spots' discovered by staff who know the area well. Through this project, the hotel provides unique travel information that goes beyond standard guidebooks or websites, offering core local insights and the genuine passion of staff members. Project Background: Born from Staff Initiatives This project originated from staff feedback requesting a tool similar to shop cards to provide information to guests. While daily interactions with guests can be limited, these information cards serve as a medium for staff to share places they truly love, fostering natural conversations and creating new opportunities for travel experiences. Amanek’s brand concept is to be 'My Hotel' that connects travel and the city. Through this project, the company aims to provide hospitality as a new type of travel hub while contributing to the revitalization of local communities. About 'AMANEK MACHI FAVE' ＜ Four Key Features of the Project ＞ 1. Recommendations Based on Passion and People Staff share places they have personally experienced and truly love, creating an emotional connection with guests. 2. Interactive Mechanism to Spark Conversation By displaying these cards or handing them directly to guests, the project encourages natural dialogue, allowing for better travel suggestions. 3. Collectible Appeal Designed with care, the cards themselves serve as 'memories of the trip.' The variety of spots—including tourist attractions, restaurants, and parks—encourages guests to explore the city to collect more. 4. Free Expression of Local Charm The project allows for a free-form expression of local charm, highlighting the unique character of each neighborhood.