Hotel Staff's 'Favorite Spot' Cards Connect Travelers with the Local Community: 'AMANEK MACHI FAVE' Launches Across All Hotel Amanek Locations

Amanek Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Sadafumi Adachi), which operates the 'Hotel Amanek' brand nationwide, has launched a regional revitalization project called 'AMANEK MACHI FAVE' across all its locations. The project connects guests with the local community by using 'machica' cards—specialized cards featuring unique 'favorite spots' discovered by staff members who know the area well. Through this project, the hotel provides one-of-a-kind travel information that goes beyond standard tourist magazines or websites, offering core local insights and the genuine passion and unique perspectives of the staff. Project Background: Born from Staff Initiatives This project began with feedback from staff members who expressed a desire for a tool similar to shop cards to provide information to guests. While conversations with guests are often limited during standard duties, by turning the spots staff members 'truly love' into information cards, the project aims to create an environment for natural conversation and provide new inspiration for travel. Amanek operates under the brand concept of 'My Hotel: Connecting Travel and the City.' Through this project, we hope to serve guests as a new type of travel hub while contributing to the revitalization of the local community. About 'AMANEK MACHI FAVE' ＜ Four Key Features of the Project ＞ 1. Recommendations Based on Passion and People The recommendations are based on places the staff have personally experienced and truly love, which helps resonate with guests. 2. Interactive Mechanism to Spark Conversation By displaying the cards or handing them directly to guests, the project fosters natural dialogue, allowing for better travel suggestions. 3. Collectible Appeal The cards are designed with care so that they become a 'memory of the trip' themselves. By encouraging guests to collect multiple cards—covering tourist spots, restaurants, parks, and more—the project promotes exploration of the city. 4. Free Expression Style The project allows for a free style of expression to highlight the local area.