Amana Launches Official YouTube Channel: New Series 'SENSE ORIGINS' Explores the Roots of Creativity

Amana Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Takeshi Kaneko; hereinafter “Amana”), a company that drives communication transformation through creativity, has launched its official YouTube channel and will begin streaming a new video content series titled 'amana INSIGHTS presents SENSE ORIGINS – The Origins of Sensibility.'

The series will be hosted by TENDRE, with the first episode scheduled for release on Thursday, July 9, 2026, at 12:00 PM.

The first episode will feature an interview with TENDRE, the series’ MC. Subsequent episodes will welcome guests such as film director Yukihiko Takizawa, Kabuki actor Ukon Onoe, and film director Nobuhiro Yamashita, with releases scheduled sequentially.

'amana INSIGHTS presents SENSE ORIGINS – The Origins of Sensibility' is a video content series launched on Amana’s official YouTube channel.

The series will feature talk-style content delving into the 'origins of sensibility' of creators and artists. A diverse range of guests—including musicians, photographers, artists, and designers—will be invited to share the visual inspirations they personally select, unraveling the roots of their creativity, values, and the intentions behind their expressions.

TENDRE, an active figure in the creative scene, will serve as MC, drawing out the sensibilities and thoughts of each guest. The first episode will feature an interview with TENDRE himself, sharing his insights and expectations for the series.

Background of the Channel Launch

With the advancement of technologies such as generative AI, we now live in an era where anyone can create content. At the same time, the unique sensibilities and perspectives of individual creators have become more important than ever in producing expressions that move people’s hearts and leave lasting impressions.

To date, Amana has supported the creative efforts of numerous companies and brands through visual communication, including photography and video production.

With this new YouTube channel, Amana will focus not only on finished works but also on the underlying thoughts, values, and creative processes. The content aims to inspire creativity and offer fresh perspectives to those involved in creative work, as well as brand managers and marketing professionals seeking innovative ideas.

About amana INSIGHTS presents SENSE ORIGINS – The Origins of Sensibility

The title 'SENSE ORIGINS (The Origins of Sensibility)' embodies the central question: 'From what experiences and values do expressions that move people’s hearts emerge?'

Using photos, artworks, or impactful visuals personally selected by each guest as clues, the series will explore their unique sensibilities and creative roots. By digging deeper into not just the behind-the-scenes of works, but also the mindset of creators and its relevance to brand-building, the series aims to deliver new insights and inspiration to viewers.

Upcoming Guests

Confirmed guests include film director Yukihiko Takizawa, Kabuki actor Ukon Onoe, and film director Nobuhiro Yamashita. * Release dates and order are subject to change.

[Official YouTube Channel] https://www.youtube.com/@amana_inc

[First Episode Release] July 9, 2026 (Thursday) from 12:00 PM (Scheduled for weekly Thursday releases)

[First Video] Interview with MC TENDRE

Guest: Film Director Yukihiko Takizawa

Guest: Kabuki Actor Ukon Onoe

Guest: Film Director Nobuhiro Yamashita

MC: TENDRE (Tender) – Profile

A solo project by Taro Kawai.

TENDRE has provided songs and production for artists such as Chara, Yasuyuki Horikomi, Original Love, and SIRUP, and has collaborated with various musicians. His work spans diverse fields, including commercial narrations, radio program hosting, and composing for TV dramas.

Released a new album titled 'TENDRE' in 2025, his first in three years.

About Amana Inc.

Founded in 1979 as an advertising photography production company, Amana has expanded its business to become one of Japan’s largest creative studios, producing and providing visual content such as still photography, video (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Today, leveraging abundant creative resources and knowledge gained from handling over 10,000 projects annually, Amana strives to achieve creative-driven communication transformation that conveys client companies’ values and moves people. Additionally, by integrating proprietary solutions developed in-house, Amana supports clients in advancing communication strategies and digital transformation (DX), undertaking numerous projects aimed at enhancing corporate value together with its clients.

Company Overview: Amana Inc.

Representative: President and CEO Takeshi Kaneko

Headquarters: 2-2-43 Higashishinagawa, Shinagawa-ku, Tokyo

Founded: April 1979

Capital: 100 million yen

Employees: 520 (consolidated) as of January 1, 2026

Business Activities:

Communication Design Business Strategic planning and concept development in communication, brand design activation, internal communication, content marketing, content creation and editing, prototyping, movie/graphic production, web production, and planning of various promotional initiatives.

URL: https://amana.jp/