Amana Photographer Kenta Matsusaka Wins BRONZE at Cannes Lions 2026 in Entertainment Category

Kenta Matsusaka, a photographer belonging to Amana Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Takeaki Kaneko; hereinafter referred to as "Amana"), a company that realizes communication transformation through creativity, was involved in the movie production of the video work "[MAZDA Documentary] 25 Years with the RX-7, The Final 3 Days ~What the Car Left Behind~" produced by LUCK Inc. This work has won a "BRONZE" award in the Entertainment category at the "Cannes Lions International Festival of Creativity 2026," the world's largest festival of communication and creativity.

This work is a documentary film that depicts the 25-year journey of an 80-year-old female owner and a sports car (Mazda RX-7), meticulously capturing her "final three days of parting." Transcending the boundaries of mere commercial advertising, its profound bond between a person and a car, its emotional storytelling, and its beautiful visual expression that deeply resonated with the judges led to this award.

Kenta Matsusaka (Cinematography) Comment

"I am deeply honored and humbled to receive such a wonderful award, BRONZE, at the Cannes Lions, the world's largest advertising festival. During this shoot, my top priority was to create an atmosphere where Ms. Nishimoto, who is 80 years old, could be as natural as possible, without being overly conscious of the camera. All the staff avoided excessive direction and continued filming while staying close to Ms. Nishimoto's feelings. After completion, we received a great deal of feedback and praise from both domestic and international audiences, and I was once again reminded that the message of this work reaches across generations, genders, and borders. I will take this award as great encouragement and continue to pursue visual communication that deeply resonates with people's hearts."

Award Details

Event Name: Cannes Lions International Festival of Creativity 2026

Location: Cannes, France

Category/Award: Entertainment Category, BRONZE

Official Website: https://www.canneslions.com/

About LUCK Inc. Production Work

This work was planned and produced by LUCK Inc. Its outstanding storytelling and creative work, which maximized the emotional value of the brand, led to this international award.

Kenta Matsusaka (まつさか けんた) Profile

A photographer belonging to Amana Inc.

Specializing in portrait photography, he has experience in a wide range of genres including fashion, sports, and celebrity photography. He values carefully understanding the intentions of the subject and the client, and deriving the optimal expression for each situation. He has built solid trust with clients and staff through his responsible and sincere approach. Portfolio Site: https://www.amana-visual.jp/photographers/kenta-matsusaka

About Amana Inc.

Established in 1979 as a production company for advertising photography. Subsequently, the company expanded its business to become one of Japan's largest creative studios, producing and providing visual content such as stills and videos (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, Amana is engaged in realizing communication transformation that conveys the value of client companies and moves people through creativity, by leveraging its abundant creative resources and knowledge cultivated through approximately 10,000 projects annually. Furthermore, by combining proprietary solutions developed by Amana, the company supports clients' communication strategies and DX (Digital Transformation) promotion, undertaking numerous projects that enhance corporate value together with clients.

Amana Inc. Company Overview

Representative: Takeaki Kaneko, Representative Director

Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo

Established: April 1979

Capital: 100 million yen

Number of Employees: (Consolidated) 520 (As of January 1, 2026)

Business Activities:

Visual Communication Business (Strategy and planning in the communication domain, brand design & activation, internal communication, content marketing, content production/editing, prototyping, movie/graphic production, web production, planning of various other promotional measures, etc.)

URL: https://amana.jp/