Amana-produced campaign for Sysmex, 'Blood Trivia You'll Want to Share,' wins the Minister of Economy, Trade and Industry Award at the 47th Japan BtoB Advertising Awards
Amana Inc. announced that the campaign 'Blood Trivia You'll Want to Share,' produced for Sysmex Corporation, received the Minister of Economy, Trade and Industry Award at the 47th Japan BtoB Advertising Awards. The campaign featured blood-related trivia in train advertisements, creating new touchpoints with the general public.
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- 📰 Published: May 28, 2026 at 20:00
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Amana Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Goaki Kaneko; hereafter 'Amana'), which realizes communication transformation through creative efforts, handled the planning and production of Sysmex Corporation's (Headquarters: Kobe, Hyogo; Chairman: Hisashi Ietsugu; President: Kaoru Matsui; hereafter 'Sysmex') campaign, 'Blood Trivia You'll Want to Share.' The campaign received the Minister of Economy, Trade and Industry Award at the 47th 'Japan BtoB Advertising Awards' (organized by the Japan BtoB Advertising Association).
This campaign is a series of advertisements that present knowledge about blood from an angle that makes people 'want to share it with someone.' It was recognized for utilizing everyday spaces, such as train advertising, to create touchpoints with many consumers.
About 'Blood Trivia You'll Want to Share'
Sysmex is a global healthcare company operating in over 190 countries and regions, focusing on clinical testing such as blood and urine analysis. Since commercializing the first automated hematology analyzer as a Japanese company in 1963, it has supported the evolution of blood testing for over 50 years.
However, while 'blood' and 'testing' are deeply connected to health, people rarely think about them in their daily lives. Therefore, this campaign aimed to create opportunities for people to become interested in blood and testing through 'blood trivia' that makes them want to share it. By aligning with periods of increased awareness, such as 'Blood Donation Day' on August 21, it provided a communication experience that could be easily learned while commuting on trains.
About the 'Japan BtoB Advertising Awards'
The Japan BtoB Advertising Awards are presented by the Japan BtoB Advertising Association to honor excellent advertising and communication activities by BtoB companies. Held since 1980, the award aims to improve the value and promotion of BtoB advertising as a whole through the development of corporate communication activities and production techniques.
'Blood Trivia You'll Want to Share' received the top prize, the Minister of Economy, Trade and Industry Award, from among all entries.
This campaign is a series of advertisements that present knowledge about blood from an angle that makes people 'want to share it with someone.' It was recognized for utilizing everyday spaces, such as train advertising, to create touchpoints with many consumers.
About 'Blood Trivia You'll Want to Share'
Sysmex is a global healthcare company operating in over 190 countries and regions, focusing on clinical testing such as blood and urine analysis. Since commercializing the first automated hematology analyzer as a Japanese company in 1963, it has supported the evolution of blood testing for over 50 years.
However, while 'blood' and 'testing' are deeply connected to health, people rarely think about them in their daily lives. Therefore, this campaign aimed to create opportunities for people to become interested in blood and testing through 'blood trivia' that makes them want to share it. By aligning with periods of increased awareness, such as 'Blood Donation Day' on August 21, it provided a communication experience that could be easily learned while commuting on trains.
About the 'Japan BtoB Advertising Awards'
The Japan BtoB Advertising Awards are presented by the Japan BtoB Advertising Association to honor excellent advertising and communication activities by BtoB companies. Held since 1980, the award aims to improve the value and promotion of BtoB advertising as a whole through the development of corporate communication activities and production techniques.
'Blood Trivia You'll Want to Share' received the top prize, the Minister of Economy, Trade and Industry Award, from among all entries.
FAQ
「誰かに話したくなる血液トリビア」が受賞した広告賞は何ですか？
第47回「2026日本BtoB広告賞」（主催：一般社団法人日本BtoB広告協会）の経済産業大臣賞を受賞しました。
この広告企画を担当した企業はどこですか？
株式会社アマナが企画・制作を担当しました。
この施策の目的は何ですか？
血液や検査が日常生活で意識される機会が少ない中、誰もが興味を持ちやすいトリビアを通じて、血液や検査への関心を持つきっかけを創出することを目的としています。
どのような形式で広告が展開されましたか？
移動中の電車内の車内広告として展開されました。
シスメックス社はどのような事業を展開していますか？
血液や尿などを調べる検体検査の分野を中心に、世界190以上の国と地域で事業を展開するグローバルヘルスケア企業です。